Manager, Athletics Advertising & Promotions
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
USF Athletics is seeking a results-driven Manager Advertising & Promotions to lead the planning execution and optimization of all paid advertising initiatives and corresponding promotional efforts across the department. This role is responsible for driving awareness ticket sales and fan engagement through strategic media buying promotional planning and campaign execution.
Working closely with the Director Consumer Marketing this position serves as the day-to-day owner of paid advertising and promotions ensuring campaigns are creative targeted timely and performance-driven across all sports and key initiatives
Evening and weekend work is required including support of athletic events and promotions.
Responsibilities
Paid Advertising Campaign Management
- Plan execute and optimize paid advertising campaigns across digital social search display video and traditional media channels as appropriate.
- Manage campaign timelines budgets targeting and pacing to ensure efficient spend and strong ROI.
- Collaborate with Creative Services to develop compelling conversion-focused creative assets.
- Monitor campaign performance and adjust strategy based on real-time insights and data.
Promotions Planning & Activation
- Lead the development and execution of promotional strategies tied to ticket sales attendance special events and fan engagement initiatives.
- Own and maintain the promotional calendar ensuring alignment with sport schedules marketing priorities and departmental goals.
- Coordinate promotional concepts messaging and offers with ticket sales communications and creative teams.
- Support game-day promotions theme nights giveaways and special offers that drive attendance and fan excitement.
- Cultivate and grow community partnerships across the Tampa Bay market (e.g. zoo aquarium museums professional sports teams and other cultural organizations) to activate cross-promotional opportunities that expand reach drive awareness and support ticket sales.
- Collaborate with campus and community relations teams to ensure awareness of external campaigns that may be leveraged or amplified on campus.
Media & Partnership Coordination
- Build and maintain relationships with local media partners to support promotional efforts generate buzz and amplify key initiatives through paid and earned opportunities.
- Negotiate media placements added value and promotional extensions with media partners when appropriate.
- Ensure all media partnerships align with brand standards and campaign objectives.
Performance Tracking & Optimization
- Track analyze and report on paid advertising and promotional performance across campaigns.
- Provide insights and recommendations to improve future campaigns and maximize impact.
- Support the Director of Consumer Marketing with reporting forecasts and campaign recaps.
Cross-Functional Collaboration
- Partner closely with ticket sales communications creative services digital teams and external partners to ensure cohesive campaign execution.
- Serve as a key liaison between internal stakeholders and external media partners.
- Translate campaign objectives into clear briefs and actionable execution plans.
Budget & Vendor Support
- Assist in managing paid advertising budgets and vendor relationships.
- Ensure invoices billing and media schedules are accurate documented and submitted in a timely manner.
Qualifications
- This position requires a Bachelors degree in communication marketing public relations technical writing digital media or related field with 4 years of experience in related positions; or a Masters degree in the fields listed above and 2 years of experience.
- Experience in collegiate or professional athletics sports marketing or live event promotion is preferred.
- Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Required Experience:
Manager
Key Skills
- Sales Experience
- Digital Marketing
- Marketing
- Google AdWords
- Google Ads
- Account Management
- Adobe Audience Manager
- Agency Management
- Social Media Advertising
- DoubleClick
- DoubleClick for Publishers
- Lead Generation
About Company
Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environme ... View more
