Senior Paid Social Specialist

DEPT is a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing our 4000 specialists deliver growth invention services across Brand & Media Experience Commerce CRM and Technology & Data. Were 5050 tech and marketing partner-led and first to move. Clients include Google Lufthansa Meta eBay and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents ranging from Creatives Influencer Marketers Brand & Content Strategists to Account Managers Programmatic and Marketing Automation Consultants. Together we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

We are looking for a Senior Paid Social Specialist who is characterized by a high degree of openness and empathy and who is burning to further develop and above all to contribute their passion in the field of Paid Social advertising.

WHAT YOULL DO:

• Client consulting on all matters related to Paid Social topics from technical to strategic from upper to bottom funnel
• Development planning set-up and optimization of paid social campaigns across platforms like Meta TikTok Pinterest Reddit Snapchat X and/or LinkedIn
• Allocating and managing budgets for paid social campaigns to achieve optimal results preparation of forecasts and media plans
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running client roadmaps A/B tests targeting strategies or landing pages for performance optimization
• Regularly tracking and monitoring performance metrics and optimizing campaigns ensuring goals & KPIs alignment and client satisfaction
• Delivering insightful Business and campaign reports including clear and actionable optimisations
• Identifying and defining target audiences for effective ad targeting
• Being the primary point of contact for clients in your portfolio regarding all paid social related matters
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Implement and configure conversion tracking mechanisms with our data teams such as pixels or tags to measure campaign success.
• Knowledge sharing & training of junior team members

WHAT YOU BRING:

You..

• Are open-minded and eager to learn more and develop your skill set
• Bring extensive experience in planning setting up and reporting of diverse Paid Social campaigns
• Work thoroughly manage campaigns accurately and have an eye for detail
• Are able to write clear and concise briefs and are an excellent communicator with a high degree of organisational skills
• Always keep an oversight even when various tasks are at hand
• Have a deep understanding of Social KPIs campaign optimisation setup strategies and can analyse results with the help of Excel Pivot and platform data
• Are an expert on technical setups as well as strategic media planning for the main paid social channels (Meta TikTok LinkedIn Snapchat Reddit etc)
• Are familiar with paid social automation tooling partners such as Smartly Hunch and/or Sprinklr
• Have strong collaborative skills for working with cross-functional teams clients and stakeholders
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Have a passion for (Paid) Social and are always up to date with news and trends
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
• Proficiency in Dutch language is a big plus
  
  

WE OFFER

• A flexible hybrid working policy (2-3 days from the office depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT/YOU Learning Menu and DEPT/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform gym and wellness discounts and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 has been named a Great Place To Work since 2022 in the Netherlands and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients. Whether big small local or global at DEPT youll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

WHY DEPT

We are a Growth Invention company built to help the worlds most ambitious brands grow faster. Operating at the intersection of technology and marketing we create what is next by pioneering ideas acting fast and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious move with intent and never stop inventing. Our culture runs on three values: better together relentlessly curious and get sh*t done. It is how we work how we grow and how we make things that matter.

At DEPT you will find the freedom to explore the space to collaborate and the trust to make a real impact for our clients for each other and for the world we are helping to build.

DIVERSITY EQUITY & INCLUSION

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.