Sr. Product Marketing Manager, IES Lifecycle Experiences

As a Product Marketing Manager on the Lifecycle Experiences team you will own go-to-market strategy for our product suite and customer engagement programs. You will translate customer insights and lifecycle data into compelling localized marketing strategies that drive measurable outcomes. Youll work cross-functionally with product tech retail and regional teams to design launch and optimize programs at scale.

This is a high-visibility high-impact role for someone who thrives in ambiguity thinks in customer journeys and is energized by building experiences customers love.

Key job responsibilities
- Own the lifecycle marketing strategy
- Develop and execute localized go-to-market plans for new programs features and seasonal campaigns - balancing global frameworks with local nuance
- Partner with product and tech teams to define customer segmentation targeting logic and personalization strategies that improve engagement and retention
- Analyze lifecycle funnel metrics identify drop-off points and design data-driven interventions to accelerate customer engagement
- Lead A/B testing and experimentation roadmaps to continuously optimize messaging channels and incentive structures
- Collaborate with regional retail Prime and category teams to align lifecycle programs with broader business priorities
- Build and present business reviews and program narratives to senior leadership including WBR/MBR inputs and OP planning contributions
- Serve as the voice of the customer bringing deep understanding to product and program decisions


About the team
The Lifecycle Experiences team is on a mission to deepen customer engagement across Amazons fastest-growing marketplaces. We own the end-to-end customer lifecycle - from first purchase to habitual shopping - across India Mexico Brazil Turkey Saudi Arabia UAE Australia Singapore and South Africa. Our north star is moving customers from occasional buyers to loyal high-frequency shoppers.

We build and scale programs including Gamified Experiences Rewards Promotions Orchestration and Personalization - reaching millions of customers across our fast growing marketplaces. We operate at the intersection of product marketing and data science and we move fast.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Knowledge of analytics tools and web traffic reporting
- Bachelors degree

- MBA
- Experience developing and executing on GTM strategies that are large in scope

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.