UXUI Designer – Freelancer
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Company: Business Financial Group (BFG)
Positioning: Proactive Tax & Accounting System for Growth-Focused Business Owners
Location: Remote (Kochi Kerala Preferred)
Engagement Type: Freelance / Contract
About BFG
BFG is not a traditional accounting firm.
We build a Proactive Tax & Accounting System for Growth-Focused Business Owners designed to help entrepreneurs reduce taxes improve cash flow visibility and scale with confidence.
We are building a structured scalable CPA machine targeting $10M in annual revenue. Our marketing and digital presence must reflect clarity trust authority and performance.
We are looking for a conversion-focused UX/UI Designer who understands how to design for high-trust professional services and lead generation funnels.
Role Overview
The UX/UI Designer will design high-converting digital experiences that communicate:
Proactive tax strategy (not reactive compliance)
Structured systems (not chaos accounting)
Confidence and authority
Premium service positioning
This role is focused on performance not decoration.
Requirements
Core Responsibilities
1 Website & Service Page Design
Design structured conversion-focused pages for:
Tax Planning Services
Accounting & Bookkeeping Systems
Payroll & Advisory
IRS Resolution
Strategy Session Booking
Each page must clearly communicate:
Problem System Outcome
Trust signals
Strong CTA hierarchy
2 Funnel & Landing Page Design
Design high-converting landing pages for:
YouTube Ads
Lead Magnets (Tax Guides Checklists)
Webinar Registrations
Strategy Call Funnels
Focus on:
Reduced friction
Clear messaging hierarchy
Mobile-first execution
High-trust visuals
3 User Experience Optimization
Improve conversion rate across funnels
Optimize form UX
Improve CTA placement
Suggest layout experiments for A/B testing
Reduce bounce rate
4 Brand Consistency
Ensure design reflects:
Authority
Professionalism
Clarity
Structured system thinking
Growth-focused positioning
Avoid:
Clutter
Over-design
Agency-style gimmicks
5 Collaboration
Work closely with:
Content & Lifecycle Lead (Messaging & CRO Owner)
CRM/Marketing Ops (Funnel Implementation)
SEO Specialist
Paid Ads Specialist
Deliver well-structured Figma files with clear developer handoff notes.
Required Skills
3 years UX/UI experience
Strong portfolio in:
Professional services
B2B lead generation
Landing page design
Advanced Figma proficiency
Understanding of:
CRO principles
Funnel psychology
Mobile-first design
Trust-building layouts
Experience designing conversion-focused websites
Preferred (Bonus)
Experience in accounting/finance niches
Experience with GoHighLevel / WordPress / Web flow
Familiarity with SEO-friendly layout structure
Experience collaborating with performance marketing teams
90-Day Success Metrics
Redesign 35 core service pages
Design 2 high-converting landing pages
Improve website conversion rate by 25%
Required Skills:
UX Design UI Design Conversion-Focused Design Landing Page Design Website Design User Experience Optimization Mobile-First Design Design Systems Information Architecture Interaction Design User Flow Design Wireframing Prototyping Conversion Rate Optimization (CRO)
Company Industry
IT Services and IT Consulting
Key Skills
- CSS
- InVision
- HTML5
- Ux
- Usability
- Wireframing
- Fireworks
- UI
- Adobe Photoshop
- Adobe Illustrator
- Responsive Web Design
- Sketch
