Marketing Intern
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Job Location:
Washington, AR - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Overview
The American Society of Landscape Architects (ASLA) seeks a motivated and detail-oriented Marketing Intern to support ASLAs mission by helping strengthen the student-to-associate membership pipeline. This internship is a project-based role focused on developing a reusable marketing toolkit that ASLA and ASLA Student Chapters can use to increase student-to-associate conversion. The intern will work closely with Lydia Thompson and the Development and Membership teams to research needs develop messaging and creative assets and produce a practical ready-to-use set of templates and guidance that student chapters can implement. This position provides hands-on experience in nonprofit/professional association marketing lifecycle communications basic analytics and template-based content and design workflows.
Learning Objectives
- Learn how a national professional association markets membership value and supports a distributed network (professional and student chapters).
- Build skills in creating an integrated marketing toolkit (message framework templates implementation guidance) aligned to brand standards.
- Develop experience using data and feedback (membership trends email/social performance stakeholder input) to inform marketing decisions.
- Strengthen project management skills by planning iterating and delivering a final product and presentation within an 812 week timeline.
Key Responsibilities (Project-Based)
- Conduct discovery to understand the student-to-associate journey (review existing ASLA materials audit chapter-facing assets and gather input from internal stakeholders committees and/or select student chapter leaders).
- Draft and refine a student-to-associate conversion message framework (value propositions calls-to-action tone guidance and key FAQs) aligned with ASLA branding and messaging.
- Design and assemble a student chapter-ready marketing toolkit that may include: email templates social media copy and graphics a one-page handout slide template event/promo checklist and Canva/Adobe-based design templates.
- Create a simple implementation guide for student chapters (recommended timelines posting cadence customization instructions and accessibility/brand considerations).
- Propose a lightweight measurement approach (e.g. recommended tracking fields UTM guidance and a basic reporting template) so ASLA can assess adoption and outcomes.
- Deliver a final toolkit package and present key findings and recommendations to the Development team and relevant stakeholders at the end of the internship.
Note: Interns will not be used for overflow or purely administrative tasks; any administrative work must be directly tied to project and learning goals.
Required Qualifications
- Legally authorized to work in the U.S.
- Current undergraduate/graduate student or recent graduate (within 12 months) in marketing communications business design landscape architecture or a related field.
- Interest in nonprofit/professional association marketing and/or landscape architecture design or sustainability.
- Strong written and verbal communication skills with attention to detail and the ability to adapt messaging to different audiences.
- Comfort working with templates and basic data (e.g. Excel/Google Sheets) to support planning and simple performance tracking.
- Experience with Canva and/or Adobe Creative Cloud (InDesign/Photoshop/Illustrator) and Microsoft Office (Word PowerPoint).
- Highly organized and able to manage priorities and deadlines in a hybrid work environment.
ASLA offers an attractive competitive benefits package including medical dental and life insurance; a generous 401(k) plan; a comprehensive wellness program; and flexible schedules.
Employees are expected to be in the office 2 days a week - Tuesdays and Wednesdays. All other days are typically remote.
Employees are expected to be in the office 2 days a week - Tuesdays and Wednesdays. All other days are typically remote.
Flexible work from home options available.
Compensation: $20.00 per hour
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.
The American Society of Landscape Architects is the national professional association for landscape architects representing more than 15000 members in 49 professional chapters and 82 student chapters. The Society has a staff of 42 and annual revenues of $12.9 million.
Landscape architects plan livable communities that foster active lifestyles design parks and streets that manage stormwater runoff plan cutting-edge transportation corridors that are safe for all users and help communities prepare for and recover from natural disasters.
Landscape architecture includes commercial developments streetscapes green roofs parks civic spaces memorials and residential communities as well as large-scale land planning and design to protect watersheds coastlines and ecosystems. The Societys mission is to advance landscape architecture through advocacy communication education and fellowship.
Landscape architects plan livable communities that foster active lifestyles design parks and streets that manage stormwater runoff plan cutting-edge transportation corridors that are safe for all users and help communities prepare for and recover from natural disasters.
Landscape architecture includes commercial developments streetscapes green roofs parks civic spaces memorials and residential communities as well as large-scale land planning and design to protect watersheds coastlines and ecosystems. The Societys mission is to advance landscape architecture through advocacy communication education and fellowship.
Required Experience:
Intern
Key Skills
- Graphic Design
- Marketing
- Google Docs
- Google AdWords
- MailChimp
- Adobe Creative Suite
- Hootsuite
- Microsoft Powerpoint
- Adobe Photoshop
- Social Media Management
- Wordpress
- Writing Skills
About Company
Nature of Position Landscape Architecture Magazine seeks a dynamic, creative Senior Editor to collaborate with our team to evolve the reach of the magazine to a fully multiplatform experience. The Senior Editor is creative in all aspects of their work while maintaining exacting attent ... View more
