Head of Hub Marketing (GC) PT
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Translate global frameworks into actionable hub-level concepts consolidating inputs from Hub Trade
Marketing and Hub Brand Activation and country-specific Trade Marketing activities and adopting them to hub
priorities
Set hub-level media and channel mix consolidate MSP and steer C-budget allocation guided by country
targets optimizing resource use across Hub and markets to maximize ROI
Integrate global performance tracking and reporting frameworks to regional level ensuring consolidation of
campaign and touchpoint KPIs across all levels for a holistic view of hub marketing effectiveness
Steer Hub and country-specific Trade Marketing activities - incl. launch coordination retail online pricing/
promotions product assortment/ price setting sales support events and country-specific in-store & POS
activation product training and local initiatives ensuring consistency and alignment with hub objectives
Steer Hub Brand Activation activities incl. digital platforms & SoMe/ influencer and on-/ offline content execution
ensuring brand coherence and relevance across hub markets
Steer and guide effective process for briefing local requirements to regions on e.g. paid media purchasing or
SoMe execution
Develop processes for content requests from CPH for adoption and localization e.g. for local-for-local
campaigns
Oversee hub event processes and sign off on key events ensuring quality relevance and strategic alignment
with both regional standards and local customer needs
Collaborate closely with Hub CBDs and country CBDs ensuring seamless alignment of strategies processes
and execution across all levels
Qualifications :
Senior-level experience in marketing strategy and operations leadership
Proven expertise in marketing frameworks budget management and performance tracking
Strong communicator with a track record of leading diverse multinational teams
Exceptional communication skills Fluent in English and Mandarin Chinese (written and spoken) are essential; additional languages an advantage
Proven experience at Salary Level (SL1) or identified as high-potential (Talent Pool SL2)
Currently holds a leadership position with demonstrated success
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Bosch first started in Vietnam with a representative office in 1994. Bosch has its main office in Ho Chi Minh City, with branch offices in Hanoi and Da Nang, and a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelt for continuously variable transmissions (CVT) ... View more
