Category Lead | FMCG | Bangalore

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Position: Category Lead

Function: Marketing

Location: Bangalore

Job Description

Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan.

Define target market segments positioning and value proposition for the brands for

increased penetration and category growth

Create & lead the NPD roadmap for the category towards achieving long-term vision

Lead the Creative & Media team and take responsibility for developing and implementing all

marketing plans

Lead marketing plans in collaboration with a variety of functional areas such as PR

Packaging Design Product Development Supply Chain Commercial and Operations

Analyse and provide consumer category and brand information to support channel

marketing and sales initiatives analyze competitor activities.

Conduct market research to understand consumer behavior identify new opportunities and

Leverage knowledge of business category and brand marketing strategy into actionable
marketing strategies and plans to deliver against the companys business objectives

Drive effective marketing communications to increase consumer mindshare brand presence

and utilization metrics for the brands under the category

Develop annual plans and budgeting for the brand and monitor the expenditure Manage

marketing budgets effectively and allocate resources to maximize ROI.

P&L ownership as one of the key deliverables executing the JBPs for all categories with all

platforms drive the monthly meetings with category teams

Prepare and present reports on marketing performance and ROI to senior management.

Knowledge

Skills

MBA degree required in Marketing or related discipline preferably from Premier Institute

Advanced Microsoft Excel and PowerPoint skills required

Good interpersonal and communication skills and the ability to work on cross-functional

teams in both leadership and member roles . Good presentation and writing skills

Analysis skills to not only present data but also summarize the findings and propose

recommendations for future improvement

Should possess strong interpersonal skills and is a relationship builder.

Position: Category LeadFunction: MarketingLocation: BangaloreJob Description Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan. Define target market segments positioning and value proposition for the brands forincreased penetration and category growt...

Lead the Creative & Media team and take responsibility for developing and implementing all

marketing plans

Lead marketing plans in collaboration with a variety of functional areas such as PR

Packaging Design Product Development Supply Chain Commercial and Operations

Analysis skills to not only present data but also summarize the findings and propose

recommendations for future improvement

Should possess strong interpersonal skills and is a relationship builder.