CBS-BMC-Brand and Marketing Web Marketing SEO Specialist Supervising Associate-US
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.
Discipline: Web Marketing
Role Type: SEO/GEO Specialist
The opportunity
The Search Engine/Generative Engine Optimization Specialist will be responsible for handling day-to-day tasks to support AI and SEO Discoverability. He/she will work directly with the SEO Assistant Director as well as our marketing stakeholders and act as the first point of contact for basic client or task-related GEO/SEO questions for our website . He/she will be mining data for optimization opportunities and building/optimizing content that enhances our brand serves users and drives AI and organic traffic.
Your key responsibilities
- Support the SEO/GEO strategy for
- Report regularly on the success of our programs to leadership and marketing stakeholders
- Develop SEO/GEO optimization strategies and monitor their execution
- Measure and increase AI-driven and organic traffic KW and Page Rank performance mentions citations via Conductor and Adobe Analytics
- Mine data for opportunities and developing strategies and content to leverage those
- Collaborate & communicate with external marketing stakeholders and drive projects forward
- Review and present technical audits issues and plans for implementation to stakeholders and page build teams
- Train stakeholders on using Conductor troubleshoot user issues build workspaces
- Educate stakeholders and team on basic GEO/SEO best practices and continue to learn industry GEO best practices
- Identify missing or weak prompt/keyword coverage on priority topics and drive content creation
- Maintain and regularly refresh keyword and prompt targets
Skills and attributes for success
- Minimum 8 years in SEO support role
- Strong experience working with SEO and content audit tools such as Google Search Console Conductor MarketMuse Screaming Frog Content King Ahrefs SEMrush
- Strong experience in website analytics tool such as Adobe Analytics Google Analytics 4 or other data mining tools
- Strong communication and analytical skills to analyze large data set
- Strong content strategy expertise in support of SEO/GEO goals
- Basic knowledge of AI and GEO discoverability and best practices
- Exceptional Microsoft Excel and PowerBI skills
- Experience with HTML CSS and Java Script
- Experience with CMS tools such as AEM
- Strong understanding of digital channels and content
- Bachelors or masters degree
To qualify for the role you must have
- Solid understanding of SEO best practices including ranking factors technical SEO and current SEO trends
- Understanding of GEO and AI discoverability
- Understanding of digital content best practices
- Strong communication and influencing skills
- Strong project and time management abilities
- Experience working with Global teams
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
- Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
- Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs
- Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs
EY Building a better working world
EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.
Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.
Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
EY NextGen is a global leadership platform in EY Private for next generation C-suite and board members in family enterprise and private capital. Learn more.
