CBS BMC-Brand and Marketing-Marketing Services Supervising Associate-Marketing Program Specialist

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

The opportunity

As the Marketing Program Specialist you will orchestrate end-to-end execution of multi-channel marketing initiatives collaborating closely with Brand Marketing and Communications (BMC) program leaders and managers. By leveraging your proven expertise in campaign management and Brand & Marketing you will craft and execute strategic campaign plans oversee budgets and timelines and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders ensuring all campaigns align with our rigorous quality and effective standards.

As a Marketing Program Specialist you will be hands-on in campaign and event execution. From devising timelines and managing budgets to handling various campaign channels such as social media digital events and print ensures successful execution of internal and client facing events for the firm. Analyzing campaign/event performance and deriving insights will also be a key responsibility.

Your key responsibilities

Campaign support

• Devise execute and optimize multichannel marketing campaigns across diverse platforms aligning initiatives with business objectives and leveraging EYs business insights.
• Methodically track manage and report on campaign budgets to ensure efficient resource allocation promptly addressing any deviations from the plan.
• Forge strong partnerships with Global Delivery Services external vendors and other key stakeholders to foster collaboration and achieve campaign goals.
• Employ analytical tools (e.g. Google Analytics Sprinklr Adobe Analytics) to finetune campaigns assess performance and identify enhancement opportunities.
• Produce comprehensive performance reports and insights for executivelevel stakeholders to support decisionmaking.
• Provide essential administrative and operational support to the BMC team including calendar management meeting scheduling coordination with stakeholders and preparation of decks and presentations.
• Conceptualize organize and execute hybrid experience formats such as webinars podcasts and roundtables targeting the most relevant buyer segments.

Event and experience support

• Consult with the event sponsor and/or requester to understand endtoend requirements of the event.
• Conduct venue research in conjunction with preferred meeting management companies and make recommendations on meeting locations by taking a detailed brief ascertaining all event requirements and suggesting suitable event solutions.
• Comply with and promote firm guidelines and policies throughout the event lifecycle.
• Manage all elements of delegate management including list creation updates communication and onsite coordination.
• Consult with the event program manager to ensure EY brand compliance across the full event process including pre and postevent communication.
• Drive cost efficiencies and negotiate with venues and suppliers ensuring all valueadds are reviewed and fully exhausted.
• Prepare the initial event logistics budget and manage it throughout the event lifecycle including ongoing tracking and reconciliation.
• Prepare onsite schedules and detailed run sheets for venues and suppliers ensuring seamless operational execution.
• Coordinate with Technology Support to arrange special event production requirements and onsite technology needs.
• Audit and submit programrelated invoices for approval and provide full event reconciliation in line with firm procedures.
• Take responsibility for the smooth running of the event onsite anticipating potential issues and putting proactive measures in place to resolve them before they occur.
• Demonstrate the ability to resolve complex problems effectively with minimal disruption leveraging existing solutions and sound judgment.
• Act as the main onsite point of contact for all suppliers ensuring agreed service levels are met and actively resolving any issues that arise.
• Take overall responsibility for delegation and direction of the onsite support team with flexibility to adjust planning as required.
• Assist in other areas of Events as needed contributing to broader team success.
• Support and devise ideas/best practices to drive process efficiencies and contribute creativity to enhance overall event delivery.

Skills and attributes for success

• Experience in a corporate travel and events environment with the ability to manage complex logistics and client needs.
• Exceptional customer service skills with a proactive approach and strong commitment to quality.
• Strong organizational skills with exceptional attention to detail ensuring accuracy while managing multiple priorities.
• Reactivity and the ability to manage emergencies think out of the box and adapt to lastminute changes and dynamic business conditions.
• Strong understanding of the business environment with the ability to investigate identify and propose service and process improvements.
• Proven ability to oversee multichannel marketing campaigns from concept to completion ensuring alignment with business goals.
• Strong organizational and prioritization skills to manage multiple workstreams with precision and efficiency.
• Indepth business acumen and understanding of the companys landscape and strategic priorities.
• Exceptional written and oral communication skills with the ability to convey complex ideas clearly and effectively.
• Proficiency in analytical and critical thinking combined with creative problemsolving abilities.
• Strong networking teamwork and stakeholder management skills with the ability to build effective relationships with internal and external partners.
• Experience with data analytics and visualization tools such as Tableau Adobe Analytics and Google Analytics.
• Familiarity with email marketing tools Google AdWords and social media management platforms (e.g. Sprinklr Hootsuite).
• Creative problemsolving capability to innovate solutions that bridge BMC expectations with delivery capabilities.
• Ability to collect interpret and apply stakeholder feedback to enhance campaign effectiveness.
• A motivational team player who demonstrates adaptability and resilience during peak periods.

To qualify for the role you must have

• A bachelors degree in business administration marketing or a related field is required. An MBA or MS in Marketing is preferred.
• Must have a minimum 8 -10 years of end-to-end campaign management experience event management experience and more than 9 years in B2B marketing preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.
• Must be experienced with all Microsoft Office Tools with competence in the use of Excel and PowerPoint.
• Excellent interpersonal and communication skills must be able to communicate clearly and with authenticity to senior leadership and stakeholders
• Must be able to work independently with minimal guidance
• High level of attention to detail and strong organizational skills are essential with the ability to prioritise effectively

Ideally youll also have

• Prior experience in B2B Brand & Marketing settings.
• Track record of event execution B2B brand exposure and project management.
• Familiarity with digital marketing analytics and bridging expectations with capabilities.
• Requires in-depth knowledge and experience of running large logistically complex Global events
• Knowledge of meeting industry software CRM including web registration & digital marketing applications
• Demonstrable ability to interact with leadership stakeholders and peers
• Personal travel experience and geographic knowledge
• Interest in project management and technical/digital affinity
• Able to work virtually and with flexible shift timing

Technologies and Tools

• Microsoft Office Suite (Excel PowerPoint)
• Adobe web platforms
• Analytics tools
• Email marketing tools
• Google AdWords
• Data visualization tools
• Strong multi-tasking prioritization organizational and time management skills

What we look for

• Creative problem solving
• Organization and prioritization
• Business Acumen
• Analytical and critical thinking
• Exceptional written and oral communication skills
• Experience and understanding in the fields of travel & event management combined with a high technical/digital affinity are also essential

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.

EY Building a better working world

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