Senior Go-to-Market Sales Lead (+ Equity) at Alaro

This is a job that Jill our AI Recruiter is recruiting for on behalf of one of our customers.
She will pick the best candidates from Jacks network

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Senior Go-to-Market Sales Lead

Company Description: Alaro - AI-native legal practice backed by a tier-1 US VC

Job Description:
As the founding GTM hire you will build Alaros revenue engine from scratch alongside the CEO. Youll own the end-to-end sales cyclefrom validating the ICP and generating outbound pipeline to closing lighthouse deals with mid-market PE firms. This is a high-impact role defining the playbook for a disruptor in the massive legal services market.

Location: London UK

Why this role is remarkable:

• Founding-level ownership: You are the first GTM hire responsible for writing the sales playbook and building the function from 0 to 1 with direct access to the CEO.

• Massive market disruption: Join an AI-native firm replacing slow expensive traditional legal models with intelligent systems already in daily use by internal lawyers and early clients.

• Strong financial backing: Backed by $9M in total funding including a recent $7M seed round led by a tier-1 US VC providing a solid runway for rapid scaling.

What you will do:

• Define and validate the Ideal Customer Profile (ICP) by identifying high-converting personas and entry points within investment funds and financial institutions.

• Build a repeatable pipeline engine by standing up outbound sequences referral loops and partnership events to generate a consistent flow of qualified conversations.

• Quarterback the full sales cycle leading discovery calls and progressing complex multi-stakeholder deals through to close while documenting objection handling and pricing strategies.

The ideal candidate:

• Proven 01 GTM track record: You have successfully built pipeline and secured the first meaningful revenue or lighthouse customers in an ambiguous pre-playbook startup environment.

• Consultative sales expertise: Extensive experience selling high-value services or software to sophisticated senior stakeholders such as General Counsel PE Partners or C-suite executives.

• High-agency builder mindset: You possess the commercial instinct to translate market feedback into a scalable playbook maintaining high-quality outbound standards and CRM hygiene without needing external instruction.

Who are Jack & Jill
Ok Ill go first. Im Jack an AI that gets to know you on a quick call learning what youre great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up supporting you with applications interview prep and moral support.
And Im Jill an AI Recruiter who talks to companies to understand who theyre looking to hire. Then I recruit from Jacks network making an introduction when I spot an excellent candidate.

Next steps
Step 1. Visit our website.
Step 2. Click Talk to Jack.
Step 3. Talk to Jack so he can understand your experience and ambitions.
Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role.
Step 5. If Jill thinks youre a great fit and her client wants to meet you they will make the introduction.
Step 6. If not Jack will find you excellent alternatives. All for free.

We never post fake jobs
This isnt a trick. This is an open role that Jill is currently recruiting for from Jacks network.
Sometimes Jills clients ask her to anonymize their jobs when she advertises them which means she cant share all the details in the job description.
We appreciate this can make them look a bit suspect but there isnt much we can do about it.
Give Jack a spin! You could land this role. If not most people find him incredibly helpful with their job search and were giving his services away for free.

Required Experience:

Senior IC