Product Manager

Buena Park, CA - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Department:

Administration

Job Summary

Details:

A growing consumer food manufacturer is seeking a Product Manager or Senior Product Manager to support category growth product innovation and go-to-market execution across a portfolio of branded and/or strategic products. This role will own key aspects of product strategy innovation planning lifecycle management and cross-functional commercialization.

The person in this role will help translate business goals consumer insights and market data into actionable product plans. They will partner closely with internal teams including supply chain operations product development regulatory and sales as well as outside agencies and vendor partners to drive both near-term execution and longer-term category growth.

Key Responsibilities

Manage assigned products and/or categories by analyzing sales performance market trends competitive activity and consumer insights to identify risks and growth opportunities.

Support or lead category planning including volume profitability and channel performance targets.

Partner with operations and supply chain teams to ensure the business is set up to execute product strategy effectively.

Identify opportunities for innovation line extensions product improvements and portfolio optimization based on business needs and market conditions.

Lead or support the development of new products from idea through launch including coordination around positioning pricing packaging labeling and commercialization.

Work cross-functionally with R&D operations regulatory and other internal stakeholders to keep product initiatives moving forward.

Build and execute marketing plans that support product launches ongoing growth and consumer engagement.

Manage marketing-related projects such as packaging updates digital initiatives promotional programs creative development and content/collateral execution.

Coordinate with external vendors and agency partners including market research advertising public relations and creative resources as needed.

Help shape product positioning pricing packaging and messaging strategies designed to support long-term growth and market relevance.

Oversee product lifecycle management including SKU optimization reformulation/renovation and product transitions.

Use syndicated data market research and category insights to inform recommendations and strategic decisions.

Support the creation and maintenance of sales and marketing materials presentation decks and product support tools.

Manage budgets tied to product and marketing initiatives and help ensure programs are delivered within plan.

For more senior-level candidates take a stronger leadership role in category strategy longer-range planning and broader cross-functional influence.

Details:

Core Requirements (applies to both levels)

Bachelors degree required; preferred areas of study include Marketing Business Advertising or a related field

Strong interest in and enthusiasm for the food / consumer packaged goods industry

Prior experience in brand management product marketing product innovation or category management within CPG

Working knowledge of P&L concepts pricing and category performance metrics

Strong analytical skills with the ability to interpret sales data market trends and consumer insights

Proficiency in Microsoft Office especially Excel and PowerPoint

Experience using syndicated or market data tools such as IRI Nielsen SPINS or comparable platforms

Strong communication presentation and cross-functional collaboration skills

Ability to manage multiple priorities meet deadlines and drive projects forward in a fast-paced environment

Product Manager Level:

Typically 3 years of relevant experience in product marketing brand marketing innovation or category support

Experience in B2C and/or B2B environments

Able to support product and marketing initiatives with increasing independence while still benefiting from guidance on broader strategy

Strong fit for candidates who have experience executing launches managing projects and supporting portfolio growth within a structured brand or product organization

Senior Product Manager

Typically 8 years of relevant experience in product marketing brand management innovation or category leadership

Deeper experience owning strategy product planning and performance across a product line or category

Stronger command of P&L ownership portfolio decisions and cross-functional leadership

Ability to lead larger or more complex initiatives including long-range category planning innovation pipelines and higher-visibility launches

Comfortable operating with broader autonomy and influencing multiple departments

Ability to travel as needed

Korean language skills are strongly preferred for the senior-level opening due to increased interaction with global stakeholders; however the right candidate may still be considered without it depending on overall fit

Required Experience:

Details:A growing consumer food manufacturer is seeking a Product Manager or Senior Product Manager to support category growth product innovation and go-to-market execution across a portfolio of branded and/or strategic products. This role will own key aspects of product strategy innovation planning...