Senior Lifecycle Marketing Specialist

Portland, TX - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

This position is designated as a hybrid role based out of our headquarters near Portland Oregon. The current expectation is for employees to work onsite four days per week subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

OUTGROWN YOUR OWN BACKYARD COME PLAY IN OURS.

At Columbia were as passionate about the outdoors as you are. And while our gear is available worldwide were proud to be based in the Pacific Northwest where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. We believe in relentless improvement protecting the places we play and empowering people to experience the outdoors to the fullest. And we believe in you.

ABOUT THE POSITION

The Senior Lifecycle Marketing Specialist is a senior lifecycle orchestration expert responsible for architecting executing and optimizing sophisticated multichannel automated journeys across email SMS push and onsite/app personalization. You will translate business goals data signals and customer behaviors into enterprisegrade journey strategies that drive measurable revenue and longterm customer value.

This role requires deep technical proficiency in journey logic realtime decisioning datadriven segmentation and crosssystem integrations. You will partner closely with CRM leadership analytics engineering and platform partners to build scalable solutions that support both alwayson lifecycle programs and major brand/loyalty initiatives.

As a senior individual contributor you will independently lead complex workstreams influence strategy through insights and serve as the subjectmatter expert for crosschannel automation best practices.

HOW YOULL MAKE A DIFFERENCE

Architect build and optimize complex multichannel automated journeys integrating email SMS push onsite prompts and appbased triggers to deliver seamless customer experiences across the lifecycle.
Develop advanced personalization and decisioning logic using realtime behavioral predictive and transactional data to drive highly relevant individualized customer interactions.
Own the crosschannel orchestration roadmap defining requirements sequencing dependencies and partnering with CRM leadership to prioritize highimpact initiatives.
Lead technical requirements gathering collaborating with analytics engineering and platform partners to ensure data availability accurate signal routing and systemlevel integrity.
Design and manage a rigorous testing agenda including multicell experiments journeylevel testing and channel interplay testing across email/SMS/push.
Ensure quality and performance reliability overseeing QA for logic mapping trigger accuracy personalization fields crosschannel timing and system integrations.
Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue retention and customer LTV.
Partner with Brand Creative Loyalty and eComm teams to ensure automated programs dynamically support major campaigns product stories and customer milestones.
Guide offshore production partners defining reusable modules templates and workflow efficiencies that accelerate quality execution at scale.
Mentor junior CRM teammates elevating team knowledge in lifecycle strategy logic building QA standards and crosschannel thinking.

YOU ARE

A lifecycle marketing expert with deep handson experience in crosschannel automation personalization frameworks and multisignal orchestration.
Comfortable operating at the intersection of strategy data and technical execution with the ability to translate business needs into scalable journey architecture.
Exceptionally detailoriented with a strong instinct for troubleshooting logic mapping and system-level problem solving.
A collaborative leader who can influence cross-functional teams guide discussions with technical partners and represent CRMs automation strategy in highvisibility initiatives.
Curious analytical and relentlessly committed to elevating customer experience and performance.

YOU HAVE

57 years in lifecycle marketing CRM automation or crosschannel orchestration in a retail/eCommerce environment.
Demonstrated mastery of building complex multistep multichannel automated journeys that incorporate behavioral triggers predictive scoring and dynamic content.
Advanced understanding of: Decisioning logic and branching
- Multisignal architecture (behavioral transactional predictive)
- 1:1 personalization
- Frequency prioritization and crosschannel coordination
Proven ability to partner directly with analytics and engineering to define data requirements troubleshoot issues and optimize data flows.
Expertise with enterpriselevel CRM platforms (e.g. Zeta Bluecore Attentive).
Strong communication skills and the ability to lead technical and strategic conversations with multiple levels of stakeholders.

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.

At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.

Required Experience:

Senior IC

OUTGROWN YOUR OWN BACKYARD COME PLAY IN OURS.

ABOUT THE POSITION

HOW YOULL MAKE A DIFFERENCE

Architect build and optimize complex multichannel automated journeys integrating email SMS push onsite prompts and appbased triggers to deliver seamless customer experiences across the lifecycle.
Develop advanced personalization and decisioning logic using realtime behavioral predictive and transactional data to drive highly relevant individualized customer interactions.
Own the crosschannel orchestration roadmap defining requirements sequencing dependencies and partnering with CRM leadership to prioritize highimpact initiatives.
Lead technical requirements gathering collaborating with analytics engineering and platform partners to ensure data availability accurate signal routing and systemlevel integrity.
Design and manage a rigorous testing agenda including multicell experiments journeylevel testing and channel interplay testing across email/SMS/push.
Ensure quality and performance reliability overseeing QA for logic mapping trigger accuracy personalization fields crosschannel timing and system integrations.
Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue retention and customer LTV.
Partner with Brand Creative Loyalty and eComm teams to ensure automated programs dynamically support major campaigns product stories and customer milestones.
Guide offshore production partners defining reusable modules templates and workflow efficiencies that accelerate quality execution at scale.
Mentor junior CRM teammates elevating team knowledge in lifecycle strategy logic building QA standards and crosschannel thinking.

YOU ARE

A lifecycle marketing expert with deep handson experience in crosschannel automation personalization frameworks and multisignal orchestration.
Comfortable operating at the intersection of strategy data and technical execution with the ability to translate business needs into scalable journey architecture.
Exceptionally detailoriented with a strong instinct for troubleshooting logic mapping and system-level problem solving.
A collaborative leader who can influence cross-functional teams guide discussions with technical partners and represent CRMs automation strategy in highvisibility initiatives.
Curious analytical and relentlessly committed to elevating customer experience and performance.

YOU HAVE

57 years in lifecycle marketing CRM automation or crosschannel orchestration in a retail/eCommerce environment.
Demonstrated mastery of building complex multistep multichannel automated journeys that incorporate behavioral triggers predictive scoring and dynamic content.
Advanced understanding of: Decisioning logic and branching
- Multisignal architecture (behavioral transactional predictive)
- 1:1 personalization
- Frequency prioritization and crosschannel coordination
Proven ability to partner directly with analytics and engineering to define data requirements troubleshoot issues and optimize data flows.
Expertise with enterpriselevel CRM platforms (e.g. Zeta Bluecore Attentive).
Strong communication skills and the ability to lead technical and strategic conversations with multiple levels of stakeholders.

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.

If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.

Required Experience:

Senior IC

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

Apply Now

About Company

Columbia Sportswear

Founded in 1938, Columbia brand apparel, footwear, accessories, equipment, and employees have earned a global reputation for innovation, quality and performance, keeping activity enthusiasts and explorers in more than 100 countries, warm, dry, cool and protected year-round. Columbia S ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click