Senior Digital Lead

About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

我们是一家全球市场营销机构在短短二十多年间从初创公司成长为跨国企业我们的成功归功于多种因素才华横溢的团队打造屡获殊荣的营销活动将客户关系拓展到新市场或新服务领域以及战略性收购TEAM LEWIS 曾荣获众多国际知名奖项包括戛纳国际创意节Cannes LionsPRovoke MediaICCO欧洲卓越奖European ExcellencePRCA DigitalDigital Impact全球数字卓越奖Global Digital Excellence等

At the heart of the business is TEAM LEWIS January 2021 there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash addition nominated causes can also benefit from a donation in kind of expertise time and the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

TEAM LEWIS Foundation 是公司的重要核心2021年1月面对新冠疫情给社区和慈善组织带来的挑战亟需作出回应TEAM LEWIS意识到提供支持至关重要而要实现这一点就必须做出改变我们的本地公益项目由此诞生TEAM LEWIS 的每一位成员都可以提名自己关心的本地公益项目获得现金捐赠此外被提名的公益项目还可以获得专业知识时间和资源的无偿支持过去一年TEAM LEWIS 已向全球445个公益项目捐赠了近200万美元

You can read more about TEAM LEWIS Foundation at 查阅更多关于 TEAM LEWIS Foundation 的信息

Purpose of the role

The Senior Digital Lead owns the client relationship. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the addition they are responsible for developing that relationship by identifying and selling additional services. This person is also responsible for managing a team coaching junior members of staff ensuring individuals have the right skills and that the team works together effectively.

岗位职责

高级数字主管负责维护与客户的关系他/她需要满足客户的期望并确保客户随时了解重要活动进展此外高级数字主管还负责通过发掘和销售附加服务来进一步发展客户关系该职位还需管理团队指导初级员工确保团队成员具备所需技能并推动团队高效协作

Key responsibilities and tasks

主要职责与任务

Client Management

• Oversees and maintains a consultative relationship with the client acting as a contact and partner for all marketing and communications services

• Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements whilst ensuring these are met consistently by the team

• Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager when needed across a broad range of accounts

• Works closely with the client to regularly review account performance identifying and communicating opportunities for additional PR marketing and digital tools and services

• Works with the digital management team to ensure account profitability and effective budget management

• Plays an integral role in the new business process taking an instrumental role in generating content and presentation preparation in addition to attendance

• Ensures regular contact with the client is maintained by direct reports and other team members

• Takes a lead role with pricing and selling projects

• Maximises opportunities and outreach to external brands as well as existing and past contacts to build new business leads

客户管理

监督并维护与客户的咨询合作关系作为客户在所有营销与传播服务方面的对接人和合作伙伴

负责在各个层面与客户保持出色的沟通明确项目截止日期和服务协议并确保团队始终如一地达成项目既定目标

在客户培育和拓展其社交媒体活动等各个方面提供支持并在需要时同时管理多个项目

与客户密切合作定期回顾项目成果发掘并沟通附加公关营销及数字工具和服务的机会

与数字管理团队协作确保项目盈利能力和有效的预算管理

在新业务拓展中发挥关键作用积极参与内容创作和演示准备并亲自出席相关活动

确保直属下属及其他团队成员与客户保持定期联系

主导项目定价及销售工作

最大化对外部品牌以及现有和过往联系人进行拓展与接洽发掘新的潜在业务机会

Digital / Social media

• Plans implements and maintains social media campaigns and projects for clients creating innovative and targeted opportunities

• Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients

• Measures client growth and impact across the full spectrum of social media channels including but not limited to Twitter Facebook LinkedIn YouTube and Instagram

• Uses social listening tools and analytics services to generate insight fuel social conversation and maximise SEO activity

• Supports training for PR professionals and the support teams to develop their digital and social media skills

• Refines methodologies in social media measurement and reporting of ROI

• Stays up to date on best practices and current trends

数字/社交媒体

为客户策划执行并维护社交媒体活动和项目创造创新且有针对性的机会

与客户服务团队合作为现有和潜在客户开发有吸引力且有影响力的内容和整合营销活动

全面衡量客户在各类社交媒体渠道包括但不限于 TwitterFacebookLinkedInYouTube 和 Instagram 等上的增长与影响力

使用社交聆听工具和分析服务生成洞察推动社交对话并最大化 SEO 效果

支持公关专业人员和支持团队的培训提升其数字与社交媒体技能

优化社交媒体衡量方法和投资回报率ROI报告

及时了解最佳实践和最新趋势

Team working and development

• Acts as a respected line manager working closely with line reports to maximise strengths improve weaknesses and support career development

• Line manages the account team including coaching supervision assessment and review of junior team members

• Sets team objectives on a daily weekly monthly and quarterly basis

• Defines and positions deliverable client objectives with the account team

• Monitors team activity levels against budget; increases and decreases an individuals allocation where necessary

• Provides guidance to colleagues on how to best manage campaigns including answering general new business requests

团队协作与发展

作为直属经理与下属密切合作充分发挥其优势改进不足并支持其职业发展

直线管理客户团队包括对初级成员的指导监督评估与定期复盘

按日周月和季度设定团队目标

与团队共同明确并定位可交付的项目目标

监控团队活动投入与预算的匹配度根据需要调整个人资源分配

为同事提供活动管理指导包括解答常规业务拓展相关问题

Reporting and analysis

• Ensures that all activity and results are reported back to the client; providing insight and analysis across all aspects of the account

• Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics

• Monitors and reports back on account KPIs and ensures accurate reporting by junior team members

• Provides detailed reports to the senior management team on request

报告与分析

确保所有活动及成果均向客户完整汇报针对账户各维度提供深度洞察与分析

开展内部账户表现沟通账户复盘会议并基于可量化的数据分析向客户提供战略建议

持续监控账户关键绩效指标KPI并审核初级团队成员的汇报准确性

根据高级管理层需求提供详尽的专项分析报告

General

• Supports the team on initiatives and projects

• Runs and supports training sessions with a view to maximising opportunities to expand team skills and grow revenues

• Takes a proactive role in promoting the TEAM LEWIS brand its work identity and values

• Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

• Contributes and supports the continuous improvement of systems practices and policies

• Overall is a guardian of best marketing practice

综合

为团队各项计划与项目提供支持

组织并协助培训课程致力于最大化提升团队技能推动收入增长

积极推广 TEAM LEWIS 品牌工作形象和价值观

配合人力资源/人才团队通过社交媒体及内部推荐计划宣传TEAM LEWIS的内外招聘机会

参与并支持系统流程和政策的持续改进

全面践行并维护市场营销领域的最佳实践标准

About you

• Previous client-facing digital and social media experience at a Digital or Senior Digital Manager or lead level

• Understanding of client business issues and requirements

• Understanding of the local market and opportunities for growth

• Strong project management skills with an ability to plan and prioritise

• A persuasive and convincing writing style

• Ability to delegate effectively

• Calmness under pressure and ability to achieve tight deadlines

• Ability to interact confidently with clients at a senior level

• Ability to troubleshoot team and client problem areas and suggest a remedial course of action

• Creative thinking and an open-minded approach

关于你

具备客户对接的数字和社交媒体经验曾担任数字经理高级数字经理或同等管理岗位

深入理解客户业务需求及行业痛点

熟悉本地市场动态及增长机遇

具备优秀的项目管理能力擅长规划与优先级排序

拥有说服力强逻辑清晰的书面表达能力

能够高效授权并确保执行质量

具备抗压能力能在紧迫期限内保持高效工作

可与高级客户建立自信的互动关系

擅长诊断团队及客户问题并提出系统性解决方案

富有创新思维保持开放包容的工作态度

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

本职位描述并非旨在详尽无遗地列出该职位的所有职责其他职责可能会不时予以补充添加

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

TEAM LEWIS 是一个提供平等就业机会的雇主我们致力于建立并持续培育一个以平等赋权和相互尊重为核心的工作环境我们积极推动并努力打造一个包容性的工作场所支持并尊重多元背景认可并庆祝员工的多样性我们将持续投入资源与行动确保 TEAM LEWIS 成为一个让每一位员工都能够获得支持实现发展并充分发挥潜能的地方