Senior Manager, B2B Marketing Analytics
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Senior Manager B2B Analytics
Dow Jones New York
About Our Organization:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Role:
Reporting to the Vice President of B2B Marketing Data Science this role will lead the evolution of Dow Jones B2B data science and analytics capabilities in support of our B2B business function. This position is responsible for driving data-driven strategies that optimize opportunity generation accelerate revenue growth improve acquisition and enhance retention performance.
The Senior Manager will design and implement advanced analytics frameworks robust revenue measurement methodologies that inform capital allocation across demand generation account-based marketing pricing and customer lifecycle initiatives.
You Will:
Responsibilities:
Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue
Build Capabilities and Drive Insights: Support development of propensity models attribution models market mix models and customer segmentation models to drive insights that facilitate business planning forecasting and optimization
Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth
Data Story Telling: Articulate clear actionable insights derived from model results and effectively communicate complex technical concepts to a non-technical audience
Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure ensuring data quality accessibility and security. Evaluate and implement appropriate data science tools platforms and technologies to streamline processes and enhance data-driven marketing
Stakeholder Collaboration: Engage proactively with cross-functional teams including marketing sales product development and finance to comprehend their specific business requirements and translate them into effective data-driven solutions
You Have:
9 years of experience in marketing analytics or data science
Degree in a quantitative field such as Data Science Statistics Mathematics or related disciplines; or equivalent experience
Experience supporting B2B or enterprise go-to-market models ideally within media information services SaaS or subscription-based businesses
Strong expertise in advanced analytics predictive modeling forecasting and funnel analysis
Understanding of B2B marketing and sales funnels account-based marketing (ABM) CRM systems and pipeline management
Proficiency in BI tools Python R SQL and experience working with large-scale cloud-based data environments
Strong commercial acumen and ability to communicate complex analytics to non-technical executive stakeholders
Proven ability to influence strategic decisions through data-driven insights
Familiarity with marketing automation platforms CRM platforms (e.g Salesforce) and digital analytics tools is a plus
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - MarketingJob Category:
Data Analytics/Warehousing & Business IntelligenceUnion Status:
Non-Union rolePay Range: 140000.00 - 170000.00We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Senior Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
