Senior Marketing Manager Health Plans

We Provide Solutions. Patients and Physicians rely on our diagnostic testing information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences and require sensitivity tact and a clear dedication to service. Its about providing clarity and hope.

The Senior Marketing Manager for Health Plans is responsible for leading the development and execution of strategic marketing programs and making data-driven recommendations for the Health Plans customer segment. This role will collaborate closely with the Commercial Health Plan Team and with marketers from Physician Clinical Segment Diagnostic Services Strategic Solutions Health Systems Patient and Digital marketing teams. This position reports to the Sr. Director of Health Plans Marketing.

This is a hybrid position based in our Secaucus NJ location.

• Understand Payer Landscape:Develop a deep understanding of payer needs behaviors trends and drivers to inform marketing initiatives
• Marketing Program Leadership:Lead the planning execution and optimization of high-quality integrated health plan marketing programs
• Drive Marketing Strategy:Lead development of marketing strategies to support assigned health plan national and regional priorities
• Drive Content Strategy:Create manage and deploy audience-specific content across internal and external marketing channels
• Drive Cross-Functional Collaboration: Build collaborative relationships and lead marketing planning meetings with internal and external stakeholders (key agencies and vendors)
• Monitor Campaign Performance: Track key performance indicators to measure and optimize the effectiveness of health plan marketing programs
• Support Training:Collaborate with the Health Plan Training team to implement training to support the rollout of marketing assets and tools to Commercial teams
• Budget Management:Actively manage marketing spend utilizing budget tracking tool

• Bachelors Degree is required MBA preferred
• Preferred 5 years of demonstrated success in healthcare marketing roles serving the health plan (payer) segment gained through work at health plans health systems PBMs or life science companies; experience in marketing in highly regulated industries is preferred
• Proven record of successful execution of marketing campaigns
• Strategic marketer who blends creativity with data-driven decision-making and demonstrates a sense of urgency to drive impact
• Excellent project management skills including management of agencies and vendors
• Superior storytelling and strong communication skills including ability to develop and deliver formal business presentations
• Team oriented - ability to work well with diverse cross-functional teams and in a highly matrixed environment
• Initiative ability to independently problem solve and find resolutions
• Proficiency in Microsoft PowerPoint
• Up to 20% business travel required