Marketing Manager, Aesthetics Division

Fotona is one of the worlds fastest-growing leaders in aesthetic medical and dental laser innovation. With 50 years of engineering excellence and more than 30000 systems installed globally were known for breakthrough results unmatched reliability and unwavering customer commitment.
Our legacy is strong our technology is exceptional and were just getting started.

Title:MarketingManager Aesthetics Division

Location: Dallas (Hybrid)

The Aesthetics DivisionMarketingManagerwill oversee campaign planning and execution agency partnerships budget management and the development ofmarketingprograms that elevate Fotonas presence within the competitive aesthetics market. This individual will collaborate closely with cross-functional teams to alignmarketingstrategy with sales and corporate objectives.

Key Responsibilities

StrategicMarketing& Brand Leadership

• Develop and execute integratedmarketingstrategies to drive awareness and demand for Fotonas aesthetic technologies.
• Ensure brand consistency and compliance with corporate standards across all campaigns assets and communications.
• Identify market trends competitor activities and emerging opportunities in the aesthetics segment.

Demand Generation & Performance Analytics

• Generate demand across multiple channels to support the aesthetics sales pipeline including digital campaigns events and partnerships.
• Track lead performance through themarketingfunnel ensuring timely follow-up and lead quality alignment with sales.
• Establish and manage KPIs for allmarketingcampaigns and initiatives delivering regular performance reports and data-driven insights to leadership.
• Continuously optimizemarketingefforts based on metrics and ROI analysis.

Agency & Vendor Management

• Select onboard and manage creative digital media and PR agencies to ensure quality alignment and timely delivery ofmarketinginitiatives.
• Negotiate contracts set performance benchmarks and manage relationships to achieve optimal ROI on all external partnerships.

Budget & Performance Management

• Own and manage the divisionsmarketingbudget including planning forecasting tracking and reporting of expenditures.
• Evaluate campaign performance and recommend optimization strategies to maximize efficiency and return on investment.
• Collaborate with finance and leadership to ensure fiscal accountability and transparency inmarketingspend.

Campaign Development & Execution

• Plan create and execute multi-channelmarketingcampaigns (digital social events email and print) to generate qualified leads and increase conversion rates.
• Oversee new product launches ensuring messaging creative and promotional strategies align with business objectives.
• Review and assess campaign effectiveness providing actionable insights for improvement.

Event Industry Engagement & Thought Leadership

• Oversee the planning and execution of national and regional trade shows clinical workshops and educational events.
• Attend key aesthetics industry conferences and symposia to represent Fotona and stay informed of emerging trends.
• Deliver presentations at industry events trade shows or professional meetings to promote Fotonas technology leadership and clinical excellence.
• Partner with internal stakeholders to enhance digitalmarketinginitiatives including paid media SEO/SEM and social content.
• Support the creation of engaging digital assets and online experiences that reflect Fotonas innovation in aesthetics.

Team Leadership & Collaboration

• Lead and mentor a team ofmarketingand event professionals fostering a collaborative high-performance culture.
• Build strong alignment with the sales organization to ensure consistent messaging efficient lead management and shared performance metrics.
• Manage relationships with key vendors and business partners across the aesthetics ecosystem.

Qualifications & Skills

• 5 years of progressivemarketingexperience in the medical aesthetics medical device or beauty technology industries.
• Demonstrated experience managing external agencies and optimizing multi-channelmarketingprograms.
• Proven track record ofmarketingbudget ownership including planning forecasting and financial reporting.
• Experience with new product launches in the aesthetics or medical device space.
• Strong understanding of B2B and B2Cmarketingprinciples digital platforms and event strategy.
• Excellent communication and presentation skills with experience speaking at industry events or conferences.
• Highly organized analytical and detail-oriented with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Salesforce HubSpot Microsoft Excel andmarketinganalytics tools.
• Bachelors degree inMarketing Business or related field (MBA preferred).

Additional Requirements

• Flexibility to work outside standard office hours when necessary including travel to events and conferences.
• Regular travel between California and Texas offices to support distributed teams.
• Ability to lift and carrymarketingmaterials or equipment (up to 20 lbs regularly 50 lbs occasionally).
• Ability to push/pull very heavy equipment on wheels/casters seldom.
• Ability to stand push/pull bend squat stretch reach twist/turn walk and reach throughout the day andwork at a computer and sit for extended periods.

Compensation & Benefits

• Full-time salaried position; annual salary commensurate with experience.
• Comprehensive benefits package including Medical Dental FSA/HSA/HRA Options Vision Life AD&D LTD STD and 401(k) with company match.
• Career development opportunities within a high-growth global leader in energy-based aesthetic technologies.

*Fotona is proud to be an equal-opportunity employer.
*We celebrate diversity and are committed to fostering an inclusive environment for all employees.