Communications & Public Relations Coordinator
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Job Location:
Siloam Springs, AR - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Communications & Public Relations Coordinator
Contract
240 Days District Salary Schedule
Evaluator
Superintendent
Job Goal
The Communications & Public Relations Coordinator for the Siloam Springs School District is responsible for planning developing and executing proactive accurate and engaging communications that inform connect and build trust with students staff parents and the community. This role oversees all district communications branding media relations digital platforms emergency communications and coordinates major district events.
Qualifications
- Outstanding verbal and written communication skills
- Demonstrated experience in publication writing editing and storytelling
- Ability to produce high-quality video photography and graphics for social media websites and marketing
- Ability to communicate effectively with diverse audiences across multiple platforms
- Degree in communications marketing public relations journalism or a related field preferred
- Two or more years of website and social media management experience preferred
- Proficiency with Adobe or similar design/video software preferred
- Strong organizational skills and ability to manage multiple projects independently
Primary Responsibilities
Communications & Public Relations
- Serve as the primary public relations and media contact for the district including local and regional news outlets
- Develop write edit and disseminate news releases public announcements talking points and internal communications for the district leadership team and other administration
- Promote positive communication with staff families community members and the School Board
- Coordinate all emergency and crisis communications in conjunction with the Superintendent and Principals
- Act as the district point of contact for the district communication platform including contract renewals training and platform support
- Create systems for identifying capturing and sharing district stories that highlight student and staff success
- Ensure all communications align with district branding mission vision and values
Digital Media & Website Management
- Manage and coordinate the districts social media presence including Facebook and Instagram
- Oversee and support 22 district-related social media accounts including athletics clubs and school buildings
- Manage and maintain 8 district and school websites
- Serve as the primary contact for website platform contracts updates and troubleshooting
- Lead and guide a team of individuals in each building that helps manage each schools social media to ensure content accuracy and consistency
- Ensure district information is current accessible and visually engaging across all digital platforms
Marketing & Advertising
- Create and coordinate radio advertisements
- Design and refresh billboard artwork
- Coordinate district advertising on Smart TV with local news stations
- Lead the biannual creation and release of Excellence in Action including magazine and postcard with QR codes
- Maintain consistency in district branding and messaging across all marketing materials
Event Planning & Promotion
- Plan promote and oversee two major districtwide events for 650 employees coordinating multiple moving parts and collaborating with staff across the organization while independently driving and managing each event from start to finish
- Assist with planning advertising and promotion of additional district events and initiatives
- Coordinate recognition opportunities for staff and students
Photography & Video Production
- Produce high-quality photography and video content for district communications and marketing
- Attend athletic fine arts elementary and special events throughout the year to capture content
- Create promotional videos for various district events and initiatives including annual marching band promotion
- Coordinate district-level photography and videography for special events
- Capture high-quality headshots of all administration each summer
- Update the Administration Building photography displays every two years
School Board & District Support
- Attend School Board meetings and assist with monthly recognitions and celebrations
- Coordinate students and groups for monthly pledges at School Board meetings
- Develop presentations highlighting district initiatives and accomplishments
- Provide graphic design forms and business materials as requested by district leadership
Additional Duties
- Establish and manage a communications budget
- Assist with surveys and public feedback tools
- Maintain availability outside normal hours for urgent communications
- Stay current with emerging communication tools and technologies
- Complete additional duties as assigned
Knowledge Skills and Abilities
- Outgoing proactive and professional demeanor
- Strong attention to detail and organizational skills
- Ability to manage projects from concept to completion with minimal supervision
- Ability to motivate and collaborate with staff across departments
- Proficiency in Google Workspace
- Strong knowledge of website creation content management and digital accessibility
- Ability to effectively present information to individuals groups and the School Board
Required Experience:
IC
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
