OperationsService Product ManagerShanghai
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Essential Duties & Responsibilities: (Detailed Description)
1.服务营销体系搭建与落地
设计定制化服务营销解决方案包括但不限于设备全生命周期维保套餐临床应用增值服务数字化服务工具等提升客户服务粘性
聚焦Key account 深度调研设备使用场景临床需求成本控制及服务痛点建立大客户需求画像与价值分层体系
主导大客户服务营销谈判与方案落地协同销售现场及维修间工程师团队确保定制方案的专业性可行性与客户满意度建立大客户服务档案定期复盘服务效果动态优化方案
2.售后服务促复购全流程运营
搭建售后服务复购转化体系围绕设备维保到期耗材更换服务升级等关键节点设计转化机制将售后服务触点转化为复购机会
设计复购激励策略针对按时续保多次维修的客户推出差异化激励提升复购意愿与决策效率
分析售后服务复购数据识别转化瓶颈优化跟进话术服务推荐逻辑及激励方案持续提升复购效率
3.服务营销内容与渠道运营
打造医疗场景化服务营销内容体系包括大客户成功案例服务产品手册技术科普视频等适配大客户决策场景与售后跟进场景
整合服务营销渠道包括KA专属对接通道售后服务系统行业展会等确保服务营销信息精准传递至目标客户
运营内部服务营销支持工具为销售售后团队提供标准话术案例素材方案模板赋能一线团队高效开展服务营销工作
4.数据驱动与体系优化
建立服务营销核心指标监控体系定期输出数据分析报告
基于数据洞察与客户反馈持续优化大客户定制化服务方案复购转化机制及服务营销流程提升整体运营效率与投入产出比
总结服务营销最佳实践形成可复制的方法论推动服务营销体系在全公司范围内的标准化与规模化落地
5.跨部门协同
联动前端销售在客户签约初期介入服务营销规划提供服务增值方案支持推动销售服务一体化合作共享大客户需求与服务数据实现精准对接
协同售后运营团队建立服务营销与客户服务的联动机制共享客户信息与服务记录提升售后跟进与复购转化的连贯性
Education & Experience:
本科及以上学历市场营销工商管理医疗相关专业优先5年以上服务营销相关工作经验其中至少2年B2B大客户服务营销或医疗行业售后服务营销经验熟悉医疗设备行业者优先
Physical & Mental Requirements:
Able to develop clear & logical plans
Good problem-solving skills
Proactively support to both internal and external customers
With health-related certificates as required by the government to prove good conditions健康证
Leadership (People Management requirement)
Budget planning
Hiring the right talent
Developing short-term and long-term individual develop plan to increase team engagement level
Responsible for providing training for members of the team monitoring the quantity and quality of the work in progress coaching employees on performance and contributing to employee pay decisions or changes
Required Experience:
IC
Key Skills
- Financial
- AXA
- Horticulture
- Market Research
- Chemistry
About Company
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more
