Trade Marketing Manager

Doral, FL - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Position at Wild Fork Foods

Built on the purpose of nourishing a better life Wild Fork sets out to be the authority and the first option of meat and seafood for everyone. By controlling every step of the process from farm to fork we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. Its at the core of everything we do.

As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar ecommerce home delivery) we are seeking a dynamic and strategic-minded individual to join our team as the trade marketing manager.

In this role you will play a key role in bringing our brand to life where customers shop translating commercial strategy into impactful in-store execution that drives engagement conversion and sales. You will partner closely with the store operations field marketing and operation teams to ensure consistent retail excellence across all touchpoints.

We are looking for a candidate who is dedicated to push things forward with resilience and comfortable working in a fast-paced environment. We are focused on building a best-in-class customer centric brand and you will have a significant role in helping us put the brand on the map. This role is perfect for the person looking to learn and grow with a soon to be household name brand.

Key Responsibilities:

In-Store Campaign Assets & Activations 40%

Lead planning execution and optimization of in-store campaigns activations and seasonal moments aligned to the national marketing calendar and commercial priorities.
Brief and collaborate with product and operation teams to develop all POS materials execution guides and marketing toolkits.
Partner with operations field and regional teams to ensure flawless execution of campaigns in all stores measuring post-activation impact on sales transactions and engagement.
Own and manage trade marketing calendar in alignment with marketing milestones product launches and key commercial seasons

Supplier Partnerships 10%

In partnership with product and field marketing / ops team develop and execute joint programs / activations with key suppliers to boost sales & brand visibility.
Negotiate marketing contributions co-branded initiatives / contents and promotional support.
Manage and execute co-branded POS displays and in-store activations and track ROI.

Store Support & Seasonal Programs 30%

Serve as the primary POC for store marketing executions - Support 65 O2O stores with clear guidance activation toolkits training and execution standards.
Develop playbooks toolkits and creative assets to support operations and field teams in executing local events tastings new store openings and activations.
Build and implement gifting programs (holiday cultural special occasions) to drive seasonal traffic and revenue across all stores

Measurement & Optimization 20%

Measure campaign performance (sales / TRX / Customer) by store region and tactic; provide actionable insights across all regions
Partner with Analytics & Product / Ops teams to track ROI and continuous improvement for commercial campaigns.
Develop best practice for trace marketing tactics to deliver sales results drive foot traffic to retail store customer acquisition / retention etc.

Requirements:

Bachelors degree in Communications retail marketing or a related field (Masters degree preferred).
5-7 years of combined trade retail marketing and field marketing experience (food retial / grocery is preferred)
Passion for retail environments customer behavior and local marketing tactics. Must have experience in managing executions / activations to retail store locations in the US.
Excellent communication and interpersonal skills with the ability to build relationships and influence stakeholders at all levels.
Excellent analytical skills and the ability to translate data into actionable insights and strategic recommendations.
Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Experience working with retail partners managing promotional campaigns and executing trade marketing activations.
Familiarity with Excel and PowerPoint applications.
Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area.

If you are a strategic thinker with a passion for retail marketing and field activations we invite you to apply for this exciting opportunity. Join us in shaping the narrative of our brand and creating meaningful connections with our audience.

EOE/M/F/VET/DISABLEDDRUG FREE WORK PLACE

Required Experience:

Manager

DescriptionPosition at Wild Fork FoodsBuilt on the purpose of nourishing a better life Wild Fork sets out to be the authority and the first option of meat and seafood for everyone. By controlling every step of the process from farm to fork we bring you the biggest selection of highest quality meat a...