Sr. Associate, Paid Search
Share
Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
ROLE SUMMARY
As part of the Chief Marketing Organization the Sr. Associate Paid Search will be part of the Performance Marketing team. This individual will play a critical role in driving the successful execution of Pfizers search engine marketing (SEM) campaigns. The role is designed for individuals who have already mastered the basic principles of paid search and are ready for increased responsibility when it comes to campaign creation and performance. The Sr. Associate will be part of our newly created In-House team which leads paid search from strategy to implementation. The ideal candidate will act as the day-to-day steward of activation activities with a proven track record in hands-on management and optimization.
ROLE RESPONSIBILITIES
Responsible for the day-to-day maintenance of Pfizer search accounts such as performance monitoring account optimization and budget pacing.
Creation of paid search keyword lists and ad copy according to brand requirements website content paid search best practice and Pfizer DRT guidelines.
Involvement in the legal review submission process at Pfizer with the expectation of submitting and tracking pieces for review making revisions based on feedback and closely following important dates for use and expiration.
Management of all launch activities i.e. trafficking uploading and QAing new materials once approved.
Completion of in-depth market keyword and competitive research to inform campaign planning.
Data extraction and campaign analysis including the identification of trends insights and areas for optimization on a monthly quarterly and ad hoc basis.
Expertise and advanced utilization of Paid Search platforms/tools i.e. Google Ads Microsoft Ads Search Ads 360 Google Ads Editor SEMrush.
Collaboration with Paid Search Managers and Senior Managers on project management and prioritization of tasks across a dynamic set of brands.
BASIC QUALIFICATIONS
Applicants must have a bachelors degree with 2 years of experience; OR a masters; OR an associates degree with 6 years of experience; OR a High School Diploma with 8 years of experience.
Proficiency with Google Ads Microsoft Ads Search Ads 360 and Google Ads Editor.
Familiarity with optimizing and adjusting automated bid strategies i.e. conversion-based bidding value-based bidding.
Strong analytical abilities with the capability to interpret data identify insights and make data-driven decisions for optimization.
Excellent verbal and written communication skills with the ability to clearly explain performance results and rationale for account changes made.
Experience with MS Excel functions i.e. VLOOKUP pivot tables.
Ability to collaborate well with multiple stakeholders across different projects under strict deadlines.
PREFERRED QUALIFICATIONS
Experience in the Pharma vertical preferred.
Bachelors Degree
3 years of relevant experience.
OTHER JOB DETAILS:
Last Date to Apply for Job: March 12th 2026
Work Location Assignment: NY Headquarters or Collegeville PA Site (Hybrid)
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.
Required Experience:
Senior IC
Key Skills
- Diploma
- Abinitio
- Cost Accounting
- Cyber Security
- CRM
- AV
About Company
Erfahren Sie mehr über uns als forschendes und produzierendes Pharmaunternehmen: Von unserem Beitrag zum medizinischen Fortschritt bis zur nachhaltigen Produktion.
