Integrated Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer insight, Sr manager

ROLE SUMMARY

As a function in the Global Commercial Analytics organization within Pfizer Integrated Insights & Strategy (IIS) plays a critical role in enabling Pfizers commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The Integrated Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer insight Lead Sr manager is accountable for the delivery of high quality and impactful strategic business decision support to business leaders in Obesity International Commercial Office team. This person will lead performance measurement inform investment decisions guide launch strategies for the obesity portfolio as well as support the endtoend obesity consumer insight agenda

The Integrated Insights & Strategy (IIS) TA and Consumer insight Lead Sr manager is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep TA and Consumer insight expert capable business analyst agile project manager and proactive thought partner.

ROLE RESPONSIBILITIES

Reporting to the Commercial Office IIS Lead the IIS TA and Consumer Insight Sr manager will serve as the analytics expert to Obesity team in International Commercial Office. Key accountabilities include (but are not limited to) the following:

Market and Brand Analytics

• Lead the identification of data and insight needs design of analytics and research plans and the execution of those plans incorporating solutions across the catalog of GCA capabilities including secondary data analysis advanced analytics/data science primary market research etc.

• Guide effective use of promotional resources through delivery of customer analytics segmentation and targeting promotional resource allocation field force sizing omnichannel analysis etc.

• Effectively collaborate on the delivery of advanced analytics including predictive modeling data science and machine learning as needed

• Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders

• Seek continuous improvement including identification of new capabilities and/or data to maximize Pfizers competitive advantage

Consumer Insight Strategy

• Support theendtoend obesity consumer insight agenda

• Integrate patient experience social and cultural dynamics digital and community influence trust and reputation signals and crosscategory learning from consumer health wellness and retail to inform more humancentered futurefit commercial strategies

• Design and apply insights to inform service models experience design and longterm adherence strategies

Performance Management/Forecasting/Operating Plan Support

• Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained

• Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions

• Support data modeling and forecasting needs including for LRF and operating plans and inform resource allocation and BU/franchise strategies and tactics.

Primary Market Research (PMR)

• Leverage PMR as a core strategic capability that shapes problem framing hypothesis testing and executive decisionmaking.

• Pilot innovative research methodologies behavioral science psychology decision science integrate novel data sources to accelerate insight innovation.

• Embed PMR into continuous testandlearn systems that enable faster learning cycles and sustained business impact

• Develop commission and contract innovative and impactful market research as needed through approved vendors

• Create and manage budgets associated with assigned activities

• Accountable for meeting compliance and corporate SOP obligations of primary market research

Cross Functional Collaboration

• Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities

• Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals

• Lead the alignment with other GCA teamsas well as other cross-functional partners to ensure cohesive activities with our stakeholders

• Partner with marketing / media agencies to ensure consumer data is leveraged to inform strategy and execution

• Facilitate best practice sharing and knowledge management

Basic Qualifications

• Bachelors degree required Masters preferred in a quantitative discipline

• 6 years of multi-disciplinary experience with a preference for exposure to business analytics/finance marketing engineering or other quantitative field

Preferred Qualifications

• Knowledge of the pharmaceutical industry in International markets (all countries except US) including relevant data sources required to understand and generate insights about the market

• Demonstrated experience across most GCA capabilities including data analytics primary and secondary market research data reporting & visualization and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired

• Familiarity with obesity market

• Demonstrated experience inconsumerled categories data and insights (not only Rx pharma)

• Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches

• Ability to act as a strategic partner to commercial leadership

• Capacity to quickly establish relationships of trust and credibility

• Innovative and agile mindset; self-starter

• Demonstrated analytics & insights expert

• Demonstrated business acumen

• Fluency in English

Location: Europe Any Pfizer Site

#LI-PFE

Purpose

Breakthroughs that change patients lives... At Pfizer we are apatient centric company guided by our four values: courage joy equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting flexible workplace culture which encourages employees to achieve work life harmony attracts talent and enables everyone to be their best working start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer Pfizer iscommitted to celebratingthisin all itsforms allowing for us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Se valorarán las candidaturas que puedan aportar certificados oficiales de discapacidad.