Marketing Director

KSB

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profile Job Location:

Richmond, VA - USA

profile Monthly Salary: Not Disclosed
Posted on: 2 days ago
Vacancies: 1 Vacancy

Job Summary

KSB is a leading supplier of pumps valves and related service. Our reliable high-efficiency products are used in applications wherever fluids need to be transported or shut off covering everything from building servicesindustry and water transport to waste water treatment power plant processes and mining. Founded in 1871 in Frankenthal Germany the company has a presence on all continents with its own sales and marketing organisations and manufacturing facilities. Around the globe more than 190 service centres and around 3500 service specialists are on hand to provide local inspection servicing maintenance and repair services under the KSB SupremeServ brand. Innovative technology that is the fruit of KSBs research and development activities forms the basis for the companys success.

People. Passion. Performance. It is these three success factors that make KSB the company it is today.

At KSB we recognise that it is people who actually make the difference the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products.

Position Summary:

The Regional Director of Marketing will lead the development and execution of a comprehensive marketing strategy that builds the KSB brand drives growth and positions KSB as a leader in the industry for success. This role leads a marketing team responsible for delivering strong marketing fundamentals including sales support and customer-facing events while also building the strategic side of marketing with a data- and business-driven mindset.

Key focus areas include market research digital marketing strategy and building a strong cohesive brand presence in the market. The role ensures alignment across all market segments in North America.

The ideal candidate brings an engaging personality with strong people skills that inspire others. Marketing is a critical part of KSB North Americas growth strategy and this role is responsible for developing marketing as a true driver of business results by providing clear vision and direction. The role leads team performance and development while delivering measurable business impact in a challenging industry.

Duties/Responsibilities:

  • Develop and implement a brand and marketing strategy for the North American market that can be applied and scaled across all market segments in the North America region.

  • Build and implement ongoing market research and track competitors activities to support business decisions and define effective marketing strategies and focus areas grounded in data and evidence.

  • Build a strong and objective-supporting brand identity and visual appearance in the market that drives recognition and supports growth strategies.

  • Prioritize marketing projects in alignment with market segment leads ensure clarity on priorities and direction and guide the team in executing the roadmap and enablement activities.

  • Build out the digital landscape including website social (specifically LinkedIn) and digital campaigns across all market areas with success tracking tied back to marketing and business strategy.

  • Lead digital transformation initiatives in marketing including marketing automation CRM integration and adoption of new marketing technologies to enhance efficiency and customer engagement.

  • Build and maintain strong relationships with industry influencers partners and media and actively develop and manage a network that enhances brand visibility thought leadership and market credibility.

  • Maintain a strong focus on team development performance and empowerment through coaching mentoring and creating opportunities for skill growth accountability and professional development.

  • Design the marketing operating budget with the team based on business priorities and early planning and alignment including ongoing review and budget allocation.

  • Build and implement key marketing metrics and a data-driven success framework monitor performance of all marketing activities and optimize or pivot execution as needed with the team.

  • Lead the strategic planning of customer-facing and industry events defining presence targets and outcomes success metrics and the use of event insights and data to continuously refine marketing strategy.

Qualifications:

  • Bachelors degree in Marketing Communications or a relevant field advanced degrees or certifications are a plus

  • Proven experience in a marketing leadership role with exceptional leadership and team development skills

  • Hands-on experience with core marketing fundamentals such as sales enablement and customer events

  • Strong understanding of digital marketing campaigns website projects and relevant tools and techniques

  • Knowledge of marketing automation and CMS platforms (HubSpot CoreMedia Canto Marketo or others)

  • Experience in market research and data-driven marketing projects

  • Strong interpersonal and stakeholder management skills with the ability to lead and influence in a matrix organization

  • Confidence to make difficult decisions and have difficult conversations

  • Creativity and out-of-the-box thinking

KSBInc.is an Equal Opportunity Employer. All positions subject to post offer drug screening and background checks(EOE/M/F/D/V)DrugFree Environment.

KSB Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.

This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. KSB makes hiring decisions based solely on qualifications merit and business needs at the time.

We value employees who take the initiative and are committed to our company; Employees who take responsibility and for whom business success is the focus of their return we offer fair framework conditions for collective wages and pensions flexible working time models individual training opportunities and the best career prospects.


Required Experience:

Director

KSB is a leading supplier of pumps valves and related service. Our reliable high-efficiency products are used in applications wherever fluids need to be transported or shut off covering everything from building servicesindustry and water transport to waste water treatment power plant processes and m...
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Key Skills

  • Digital Marketing
  • B2B Sales
  • Marketing
  • Pardot
  • Marketing Automation
  • Customer Segmentation
  • HubSpot
  • Multichannel Marketing
  • Market Research
  • Affiliate Marketing
  • Social Media Management
  • Lead Generation

About Company

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KSB is one of the world's leading manufacturers of pumps and valves and also offers a comprehensive range of service activities. The company's products and services are used in process engineering and building services, water and waste water management, and in the energy and mining s ... View more

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