Marketing Manager

Marketing Manager

Key Responsibilities

The Marketing Manager reports to the Executive Vice President of Operations and will collaborate with the Marketing Coordinator to lead the marketing efforts of the company. The Marketing Manager will use their creative ideas and leadership skills to contribute to Smoots reputation culture and brand recognition.

Requests for proposals/qualifications (75%-time commitment)

Manage the RFP/RFQ process from beginning to end

Utilize Microsoft Planner to communicate to the Executive VP of Operations upcoming leads and current pursuits

Implement client strategy to collect intel to help with overall messaging and pre-positioning efforts

Create client strategies and capture plans to use as guides in producing message-driven content for submissions

Understand and communicate the RFQ RFP and interview requirements to the pursuit team

Communicate submission statuses to the Pursuit Lead on a regular basis

Ensure all submissions are completed in a timely manner consistent with the brand and exhibiting accurate information

Write edit proofread format and assemble/prepare the required documents for final submission

Lead the project interview preparation and team coordination to create presentations and leave-behind marketing materials

Collaboration on partner pursuits when outside partners are engaged

Data and content management (10%- time commitment)

Update and maintain project data employee resumes external company and contact information client intel and proposal text Client Relationship Management database

Create and update graphics library on network

Work with third party vendors in coordinating all project and employee photography on an as needed basis

Collaborate with the Marketing Coordinator and IT Director in managing content on the companys intranet page

Ensure the content on the website is up-to-date and make necessary changes utilizing the content management system Wordpress

External and internal marketing initiatives (10%- time commitment)

Work with the President/CEO Executive VP of Operations and Water Group Team Lead to develop and execute annual marketing plans for identified clients and projects for the year

Collaborate with the Marketing Team to create and post monthly news items project updates press releases and any other noteworthy content on the website LinkedIn and CRM

Utilize Mailchimp to create and send internal email communications and digital newsletters

Create/update all brochures project sheets resumes banners flyers advertisements jobsite signage etc.

Coordinate the organization and logistics of internal company and external industry events including event participation (Job Fairs & Marketing Booths)

Brand management (5%- time commitment)

Manage and oversee purchasing of all company apparel and swag including shirts safety vests hats hard hats backpacks etc.

Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions awards conferences sponsorships regional industry associations media placements etc.

Provide ongoing guidance to internal staff of meeting brand requirements utilizing the brand and communications guide as an educational tool

Partner with third party digital agency to develop additional branding needs on an as needed basis

Qualifications

Minimum 5 years in marketing preferably within the AEC industry

Bachelors degree preferred in business or marketing or similar education or experience considered

Preferred experience in proposal and presentation planning layout developing and curating proposal content graphics and editing for the AEC industry

Passion for developing fresh and creative approaches to conveying information

Experience and ability to tailor writing content based on the project type message and intended target audience ensuring it is exciting engaging and interesting

Proficient in Adobe Creative Suite specifically InDesign Photoshop and Illustrator

Proficient in Microsoft Office 365

Required Experience:

Manager