Director, Private Wealth, Content Marketing & Strategy

Division:Marketing

Location:Winnipeg/Toronto/Montreal

IGM Financial Inc. is a leading wealth and asset management company in Canada managing approximately$310billionin assetsas of December 31 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments founded in 1967 is a key part of IGMs business model serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence.We are proud to be recognized as one of Canadas Top 100 Employers for the fourth consecutive yearsand one of Canadas Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment.Experience the best of both worlds with our hybrid work environment where you spend three days a week in the office connecting collaborating and enjoying quality time with your amazing colleagues!Our Values: Be better;we strive for improvement in everything we do.Be accountable;we foster clarity and are empowered to act responsibly.Be a team;we are united to drive collective impact to achieve our goals.

The Role: The Director Private Wealth Content Marketing & Strategy plays a key leadership role in defining and implementing the content strategy for IG Private Wealth Management. This includes establishing editorial direction guiding cross-functional teams to generate stories developing quarterly content pieces aligned with our corporate/market themes overseeing channel strategies and ensuring consistent execution across digital social and advisor-facing platforms.

This role functions as the editorial lead for Private Wealthsetting the tone creating systems for scale and acting as a bridge between strategy and execution. It requires a strong command of financial planning concepts advanced communication skills and the ability to translate technical subject matter into compelling content for high-net-worth Canadians.

The Director will build and maintain a content calendar lead regular editorial planning cycles shape content created across the organization and support the development of new PWM-specific channels. This individual will also mentor internal contributors oversee agency/partner output and ensure that all content aligns with brand standards and compliance requirements.

Key Responsibilities:

Content Strategy & Editorial Leadership

• Lead the development and execution of the Private Wealth content strategy across all owned channels.
• Establish and protect the PWM editorial voice ensuring consistency across social web video and advisor-facing materials.
• Develop content that aligns with quarterly themes (business priorities) and audience insights.
• Create and manage the PWM editorial calendar ensuring proactive planning and timely delivery. (Our objective is to work a quarter in advance of theme to create proactive content)
• Provide editorial oversight for complex content including wealth planning tax philanthropy and advanced financial planning topics.

Content Creation & Storytelling

• Write edit and shape multi-format content including articles scripts social posts narratives and advisor storytelling assets.
• Translate technical financial concepts into clear engaging content suitable for high-net-worth audiences.
• Support on-camera talent and senior leaders with messaging scripting and narrative framing.
• Develop social-first content and short-form storytelling for channels such as LinkedIn Instagram and YouTube.

Channel Leadership & Social Strategy

• Build and guide PWMs dedicated social channel presence including platform-specific voice tone and content approaches.
• Create frameworks for content repurposing and adaptation across channels.
• Apply analytics to optimize content and inform channel strategies.
• Partner with Paid Media on amplification of key initiatives.

Cross-Functional Collaboration

• Work closely with Field Marketing AFP Product Brand Digital and Strategic Partnerships teams to align messaging and content priorities.
• Provide content guidance and direction to shared services (design video) and external agencies.
• Participate in enterprise content planning to ensure alignment with broader IGM initiatives.

Operational Leadership

• Implement newsroom-style content planning weekly standups and cross-team workflow models.
• Manage agency partnerships and provide clear creative direction.
• Establish scalable systems for content development review repurposing and approval.
• Ensure compliance and risk requirements are integrated smoothly into content workflows.

Qualifications:

• Post-secondary education in communications marketing journalism business or a related field.
• 10 years experience in content strategy editorial leadership marketing or digital storytelling.
• Experience in financial services wealth management or financial planning.
• Strong financial literacy; ability to understand and translate complex financial planning concepts.
• Demonstrated experience developing and executing multi-channel content strategies.
• Exceptional writing and editing skills across longform shortform and video/script formats.
• Proven ability to develop brand voice and lead content creation across multiple platforms.
• Experience managing creative partners (agencies designers videographers writers).
• Strong project and workflow management capabilities; ability to manage multiple priorities.
• Excellent communication relationship-building and cross-functional leadership skills.
• Ability to work in a fast-paced iterative environment with shifting priorities.

Preferred Qualifications

• Certified Financial Planner (CFP) designation or equivalent exposure to wealth planning (asset).
• Experience building content systems templates and editorial processes.
• Strong understanding of SEO AIO and emerging content optimization practices (e.g. answer-engine optimization).
• Proficiency with creative tools such as Canva video editing basics or social content platforms.
• Experience using AI to support productivity content development or scaling workflows.
• French language proficiency.

1. a) Knowledge of French and English is required to support clients and Team members within and/ or outside the province of Quebec.

The expected annual base salary range for this role is $109000 - $157000 which is determined based on skills knowledge and experience and geographic addition to base salary this role is eligible for annual short-term incentive health and well-being benefits retirement and savings plan paid time off and career development.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary performance-weighted bonus education/career support option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS: competitive health and dental coverage flexible plan for you and your family
• RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension Plan
• INSURANCE: employer sponsored short-term and long-term disability.
• WORK LIFE BALANCE: paid volunteer days competitive time off including 10 wellness days off WorkPerks discount program hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team Be Accountable Be Better engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest identity or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates thatrepresentthe diversity present across Canada including racialized persons women Indigenous persons persons with disabilities 2SLGBTQIA community gender diverse and neurodiverse individuals as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providingbarrier-free recruitment experience.If you require accommodation or this information in an alternate format at any stage of the recruitment process please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply:Interested candidates are invited tosubmittheir resume and a cover letter detailing their qualifications and experience to thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Please apply by March 12 2026.

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