(Senior) Field Marketing Manager

Your role

Strategic Planning & Execution

• Lead and coordinate complex regional marketing initiatives ensuring alignment with EMEA and global strategies.

• Provide strategic insights and recommendations to the Field Marketing Director and EMEA COE on campaigns events and ABM priorities based on regional/local market intelligence.

• Support quarterly and annual planning cycles with data-driven insights tactical recommendations and budget inputs

• Optimize field marketing programs for lead generation opportunity creation and revenue impact.

Event & Campaign Leadership

• Manage the end-to-end execution of regional events including planning logistics on-site execution and post-event reporting.

• Collaborate with internal teams external vendors and agencies to ensure events and campaigns meet quality messaging and branding standards.

• Oversee post-event and campaign performance reporting providing actionable insights to improve ROI and future initiatives.

• Serve as a senior point of contact for campaign and content execution ensuring localization relevance and alignment with strategic objectives.

Account-Based Marketing & Customer Engagement

• Partner with sales and the Growth Marketing COE to identify target accounts for ABM initiatives and high-impact opportunities.

• Provide strategic guidance and support for the development of customer case studies testimonials and success stories to enhance engagement and credibility.

• Leverage MarTech tools CRM data and digital insights to inform ABM strategies and optimize campaigns.

Stakeholder Management & Collaboration

• Act as a trusted advisor to sales leadership and the Field Marketing Director on regional marketing initiatives.

• Collaborate with Field Marketing Specialists to ensure effective execution provide guidance and share best practices.

• Maintain strong relationships with cross-functional teams and regional COEs to ensure consistency and alignment of marketing programs.

Data & Reporting

• Track monitor and report on regional marketing performance against KPIs including lead generation pipeline acceleration and ROI.

• Provide insights and recommendations to optimize marketing programs and inform future strategic decisions.

What youll need

• Bachelors degree in marketing Business or a related field.

• 5-6 years of experience in B2B field marketing event management and campaign execution preferably in a matrixed global organization.

• Fluent in English with a good level of Dutch

• Proven ability to lead complex marketing initiatives manage multiple projects and drive measurable results.

• Strong project management and organizational skills with the ability to prioritize and deliver on multiple initiatives simultaneously.

• Excellent interpersonal communication and influencing skills with experience collaborating across regional and global teams.

• Proficiency with marketing automation tools CRM platforms and campaign management systems.

• Strategic thinker with a proactive solution-oriented mindset and adaptability in a fast-paced environment.