Product Marketing Manager, Fire TV GTM

Are you ready to shape the future of Streaming Entertainment

At Fire TV were helping customers find what they are looking for fast. Were at the forefront of streaming where gaming meets movies where premium content meets seamless discovery and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV (FTV) is one of the worlds most popular streaming media player brands and we are seeking an experienced Product Marketing Manager to help further fuel our growth.

The Fire TV Go-to-Market (GTM) Product Marketing Manager (PMM) is responsible for partnering closely with the Fire TV Experience (FTVx) team to launch new features to our Fire TV customers. The PMM will interface with leaders across PMMGTM Product Management country leads and cross-functional teams (including Device Brand Studio Insights Online Experience PR Sales/Demand Gen Business Intelligence Finance and more) to define and develop innovative ways to bring new features to market.

Key job responsibilities
- Lead GTM launch planning for at least one Tier 1 FTV Feature and several Tier 2 and Tier 3 Features
- Own assigned launches end-to-end for the GTM team working cross-functionally with the FTVx product team and GTM stakeholders to develop and execute comprehensive launch plans
- Identify and escalate bottlenecks assess risks mitigate issues and balance business needs versus constraints
- Coordinate closely with regional partners to gather inputs provide updates and assist in localizing GTM plans

About the team
This role is a vital part of the Fire TV Product Marketing (PMM) and Go-To-Market (GTM) team. Our team is responsible for driving the end-to-end marketing strategy for FTV products and we are accountable for our products success. The PMM/GTM team shapes the product roadmap and plans and executes FTV launch strategies. Our team sits in the Fire TV Global Marketing & Business organization (GMB). The other teams in this organization include Demand Generation Business Intelligence Brand & Integrated Marketing.

- 4 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience managing and measuring marketing performance in various channels
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)

- Experience owning and driving large-scale cross-functional programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing external partners to develop marketing programs

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Sunnyvale - 120000.00 - 179600.00 USD annually
USA WA Seattle - 109100.00 - 160000.00 USD annually