Athletics Dir CRM Business Analytics
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Position Summary
The Director CRM and Business Analytics provides strategic and operational leadership for customer relationship management data analytics and business intelligence initiatives within the University of South Florida Athletics Department. This role is responsible for developing data-driven strategies that enhance revenue generation fan engagement and customer experience through advanced CRM utilization audience segmentation performance analytics and emerging AI engagement platforms.
The Director serves as a key partner to sales marketing partnerships and service teams by delivering actionable insights optimizing customer journeys and supporting omni-channel engagement strategies aligned with departmental goals.
Responsibilities
Essential Duties and Responsibilities
CRM Strategy & Platform Management
- Manage day-to-day administration of the Salesforce CRM platform including system configuration integrations workflows lead distribution data governance and reporting.
- Oversee CRM integrations with Ticketmaster Fanatics ZoomInfo Conversica and other data sources and platforms.
- Troubleshoot and resolve CRM system issues to ensure platform reliability and user adoption.
- Serve as the primary liaison with third-party CRM marketing and sales technology partners.
Data Analytics & Business Intelligence
- Develop and maintain dashboards data visualizations and reporting tools for department-wide and executive-level use.
- Build and present actionable insights through reports presentations and analytics platforms.
- Support departmental business intelligence initiatives and strategic data projects.
- Analyze customer behavior and engagement trends to inform business strategies.
Marketing Sales & Engagement Support
- Query develop and manage customer segments for targeted digital marketing and outreach campaigns.
- Deliver an integrated CRM platform that supports omni-channel customer engagement.
- Collaborate with marketing and sales teams to design customer journeys and go-to-market strategies.
- Support campaign measurement performance tracking and ROI analysis.
- Provide data-driven recommendations to optimize fan acquisition retention and revenue growth.
Performance Measurement & Strategy
- Develop and manage CRM and analytics-related KPIs for sales and marketing teams.
- Monitor progress toward performance benchmarks and communicate results to stakeholders.
- Drive concise focused insights that enhance organizational decision-making.
- Lead departmental AI and advanced analytics engagement initiatives as assigned.
Collaboration & Leadership
- Partner with internal stakeholders across sales marketing partnerships operations and external vendors.
- Communicate CRM initiatives performance metrics and strategic priorities across the organization.
- Foster a culture of data literacy and analytical decision-making within the department.
Qualifications
Minimum Qualifications
- Bachelors degree in Business Analytics Information Systems Marketing or related field (or equivalent experience).
- Minimum of three (3) years of experience in CRM management data analytics or business intelligence.
- Demonstrated technical and strategic expertise in Salesforce and email marketing platforms.
- Strong attention to detail with a focus on data accuracy and quality assurance.
- Proven ability to collaborate across departments and synthesize complex information into actionable strategies.
- Exceptional interpersonal and relationship-building skills.
- Professional positive and proactive work approach.
- Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Preferred Qualifications
- Experience in collegiate or professional sports entertainment or ticketed-event environments.
- Knowledge of AI-driven engagement tools and advanced analytics platforms.
- Experience developing enterprise-level dashboards and reporting systems.
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environme ... View more
