Senior App Growth Marketing Manager (All Genders)

Were seeking a Senior App Growth Marketing Manager to drive our apps growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution emphasizing cross-functional leadership data-driven strategies for User Acquisition Retention and Monetization plus ownership of key frameworks and budgets

Key Responsibilities

• Coordinate app growth across channels (e.g. Paid Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
• Single Point of Contact between Business and Product: Collect and prioritize requests for product development.
• Own measurement & reporting frameworks including full ownership of MMP tool AppsFlyer with data analysis A/B testing and KPI tracking (e.g. CAC LTV Retention).
• Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
• Manage full App Marketing & Promo Budgets; lead commercial plan for UA Retention/Engagement and Web2App Migration.

Qualifications :

• Several years in Growth Marketing roles ideally in E-Commerce/Apps with proven success in performance optimization cross-functional coordination and tools like AppsFlyer.
• Strong communication stakeholder management and structured working to align teams prioritize initiatives and drive growth in complex environmentsno need to be a technical app development expert.
• Strategic hands-on mindset with passion for scalable growth; fluent English German a plus.

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

Remote Work :

No

Employment Type :

Full-time