(Senior) SEO Manager (fmd) | 80–100 | Hybrid | Zürich, Switzerland

Zürich - Switzerland

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

Your Mission

As an Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple of SMGs business units (e.g. Real Estate Automotive General Marketplaces or Finance). You wont just optimize pages you will help shape product features scalable landing page systems and platform capabilities that generate long-term organic growth across platforms our users search. You act as the bridge between Product Engineering Marketing and Data ensuring SEO becomes an integrated part of how we build products.
Your goal: turn user demand into scalable platform growth.

What you will do

Growth & Strategy

Own and execute Roadmap Initiatives
Translate search demand into product initiatives and growth opportunities
Plan initiatives based on hypotheses impact estimation and ROI potential
Identify scalable growth levers (indexation internal linking landing page generation content systems)
Understand user behaviour across different search & discovery platforms and adapt your strategy accordingly

Product-Led SEO

Work closely with Product Managers to integrate SEO into product development
Define SEO requirements for new features and platform capabilities that are scalable across SMGs Portfolio
Build frameworks that enable growth beyond manual optimizations
Help teams understand why SEO matters not just what to implement

Stakeholder Collaboration

Act as trusted advisor for Product Engineering and Marketing
Communicate clearly with both technical and non-technical stakeholders
Drive alignment and ownership across teams

Data & Experimentation

Build hypotheses and validate them with data
Monitor performance and iterate based on learnings
Measure success via business impact not vanity metrics
Work with analysts and engineers to improve tracking and reporting

Qualifications :

What will you bring to the ride

5 years SEO experience on large websites (marketplaces classifieds real estate or platforms)
Experience working with Product teams and agile environments
Strong stakeholder communication skills
Data-driven mindset with ability to turn insights into actions
Ability to plan initiatives and support them with business impact estimates
Hands-on knowledge of technical SEO (crawling indexing rendering)
A proactive ownership-driven go-getter attitude
Growth mindset and curiosity for experimentation
Fluency in English

Bonus

Experience in Product-Led SEO
Experience with large-scale landing page systems
Marketplace or classifieds background
Experiments with AI Search/GEO

Additional Information :

What success looks like

SEO becomes a natural part of product development
Teams proactively involve SEO early in planning
New scalable growth systems are launched
Organic traffic growth correlates with business KPIs
Clear hypotheses experiments learnings impact

What do we offer

6 weeks of holidays per year (plus option to buy 10 extra)
40-hour work week with flexitime (capped at 45 hours)
A hybrid work setup with flexibility to work remotely
Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
An inclusive and innovative environment where your voice matters

Recruitment Process
We believe hiring is a two-way street where both parties get to know each other. Heres what you can expect:

Culture Fit
Technical Interview
Case Study (with preparation time)
Meet the Team

Why this role is different

You will help build systems that scale growth across some of Switzerlands largest platforms and shape how SEO works in an AI-first search world.

Interested

Wed love to hear from you. Just send us your CV and a few lines about why youre excited to join.

#LI-Hybrid

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies peoples lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24 Homegate Flatfox Publimmo CASASOFT IAZI) Automotive (AutoScout24 MotoScout24) General Marketplaces ( Ricardo) and Finance & Insurance (FinanceScout24 ).

Disclaimer

SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.

Remote Work :

Employment Type :

Full-time

Your MissionAs an Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple of SMGs business units (e.g. Real Estate Automotive General Marketplaces or Finance). You wont just optimize pages you will help shape product features sc...