Senior Analyst-BI
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
For more information visit .
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & Impact
In this role you will be responsible for measurement planning weekly reporting media and creative testing/analysis and competitive research and analysis.
Skills and Experience
- Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules
- Deliver projects while communicating project progress issues and deliverables to manager and director
- Conduct client calls and bring in extended team members when necessary
- Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of clients business objectives
- Develop creative and media strategies in collaboration with other departments
- Develop measurement plans and reports that are relevant to the clients business and their creative/media testing
- Bachelors degree in Marketing Advertising Economics Computer Science Information Systems Business Analytics OR related field; or equivalent professional work experience
- 2 years of relevant work experience with Adobe Analytics Google Analytics and/or other web analytics tools Data Visualization experience (Tableau Power BI Domo)
- Knowledge of media industry research tools including MRI Media Metrix and Nielsen Strong understanding of metrics including Media and Quantitative business measures
- Advanced Excel skills and understanding of Microsoft Access and databases R SAS and SQL experience a plus
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
Senior IC
About Company
Jsme součástí globální WPP a jsme perfektně připravení na marketing v éře AI Spojujeme know-how 300+ expertů, unikátní AI technologie a data, ke kterým mají přístup, a pomáháme tak značkám růst.