Hi there!

We are Semrush a global Tech company developing our own product a platform for digital marketers.

Tasks in the role

Were looking for a highly experienced Digital Art Director to lead and evolve Semrushs digital design ecosystem.

This role sits at the intersection of brand performance marketing and web experience. Youll own the visual and UX quality of our corporate website and marketing landing ecosystem while leading a multidisciplinary design team and ensuring exceptional standards across digital touch points.

You wont just design pages.

Youll build systems scale creative excellence and define how Semrush shows up digitally at a global level.

Youll report within the Creative Agency and lead the Web Design team working closely with Product Marketing Brand Motion Development and Performance teams.

What youll drive:

1. Digital Brand & Web Design Leadership

• Own the development and evolution of Semrushs digital brand expression across web landing pages and email

• Ensure a consistent high-quality visual language across all digital marketing touch points

• Elevate UI/UX standards across brand product marketing and content-driven experiences

• Translate large creative ideas into scalable digital executions

2. Marketing Web Design System Ownership

• Build scale and maintain a flexible high-performing Figma-based marketing design system (tokens components variables responsive behaviors)

• Establish governance processes to ensure consistency and scalability

• Enable rapid campaign rollout while protecting design integrity

• Continuously refine the system based on performance data and evolving brand needs

3. Corporate Website & Landing Page Ecosystem

• Lead full-scale design support for the marketing side of the Semrush corporate website

• Design and continuously improve a large-scale system of performance-driven landing pages

• Ensure strong UX accessibility (WCAG) and conversion-focused design decisions

• Drive A/B testing iteration cycles and measurable improvements

4. Campaign & Experiential Digital Execution

• Lead digital expression of major brand and product campaigns

• Design bespoke high-impact presentation landing pages and interactive web experiences

• Partner closely with Brand and Motion teams to bring flagship creative concepts to life online

• Ensure digital executions feel premium modern and conversion-aware

5. Team Leadership & Workflow Excellence

• Lead mentor and develop a multidisciplinary team (web designers email designers developers)

• Set creative standards and elevate craft quality across the team

• Organize efficient workflows and clear design processes

• Foster a culture of critique experimentation and continuous improvement

6. Cross-Functional Collaboration

• Work closely with frontend and backend teams to ensure smooth handoffs and feasibility alignment

• Participate in technical discussions around performance scalability and CMS implementation

• Collaborate with Motion Brand Design and Campaign teams for cohesive creative output

• Partner with Marketing and Analytics teams to align creative with measurable business outcomes

Who we are looking for

• 5 years of experience as a Digital Art Director or Senior Digital Design Lead within a digital agency or SaaS/in-house brand

• Proven experience managing and developing a web/digital design team

• Strong portfolio demonstrating:

  • Complex corporate website design and governance

  • Performance-based marketing landing page systems

  • High-impact campaign landing pages

  • Scalable design systems

• Deep expertise in:

  • Figma-based design systems

  • UI/UX principles for marketing-driven web products

  • Conversion optimization and A/B testing

  • Accessibility standards (WCAG)

  • Cross-functional collaboration with development teams

• Experience working with modern CMS platforms ( experience is a strong plus)

• Strong understanding of typography layout photography illustration iconography and digital storytelling

• Awareness of modern digital design trends animation AI-driven creative workflows and evolving visual culture

Leadership & Communication Strengths:

• Confident communicator who can clearly articulate design decisions and influence stakeholders

• Strong presentation skills able to align teams around a shared creative vision

• Proven experience mentoring designers and developers

• Structured in process but bold in creative thinking

• Comfortable balancing craft excellence with business impact

Nice to Have:

• Network of trusted freelance digital designers or developers

• Understanding of production processes across 3D animation illustration photography and AI-generated visuals

About the Team
Brand Experience drives Semrushs global brand equity and creative expression across audiences and channels. The Creative Agency sits at the heart of this mission translating strategy into bold scalable creative systems.

This role strengthens our digital craft elevates performance-driven design and ensures Semrushs web presence reflects the ambition of the brand.

We will try to create all the right conditions for you to work and rest comfortably

• Flexible working hours

• Unlimited PTO

• Flexi Benefit for your hobby

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups

• Meals snacks and drinks at the office

• Corporate events

• Teambuilding

• Training courses conferences

A little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization pay-per-click content social media and competitive research campaigns and get measurable results from online marketing.

Weve been developing our product for 17 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1700 people around the world are working on its development. The Semrush team is constantly growing.

Our Diversity Equity and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you dont 100% match all requirements dont be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws.

Our new colleague we are waiting for you!