Director, Marketing Activation

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

As the Director Marketing Activation Pods you will be at the forefront of CIBCs marketing transformationleading two high-performing cross-functional pods focused on delivering personalized data-driven marketing campaigns and experiences. Youll champion agile methodologies foster innovation and help design a scalable model for future ways of working within the Marketing organization.

Reporting to the Senior Director Marketing Modernization you will collaborate with technology product data and creative partners to accelerate the delivery of omni-channel marketing initiatives. Your leadership will ensure seamless activation of client campaigns ongoing process improvement and the evolution of agile marketing practices across the bank.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 2-3 days per week on-site while other days will be remote.

How youll succeed

• Pod Leadership & Delivery: Lead coach and inspire two agile marketing pods responsible for the end-to-end activation of client journeys and campaigns across digital and traditional channels.
• Marketing Modernization: Drive the adoption of innovative marketing technologies processes and tools to enhance personalization automation and measurement.
• Agile Ways of Working: Embed agile principles and rituals (PI planning standups retrospectives continuous improvement) to maximize team velocity transparency and impact.
• Cross-Functional Collaboration: Partner with product technology data science and creative teams to deliver integrated marketing solutions aligned with business priorities.
• Scalable Model Development: Help design and implement a scalable operating model for marketing activation pods supporting future expansion and continuous improvement.
• Process Optimization: Identify and lead improvements to campaign execution content supply chain and measurement processes leveraging data and analytics to inform decision-making.
• Innovation & Experimentation: Foster a culture of rapid testing learning and iterationencouraging pods to pilot new approaches and scale what works.
• Stakeholder Engagement: Build trust and alignment with key stakeholders ensuring transparency accountability and shared success metrics.

Who You Are

• Youre digitally savvy.You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Your influence makes an impact.You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You understand that success is in the details. You notice things that others dont. Your critical thinking skills help to inform your decision making.
• Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You can demonstrate experience inSalesforce Marketing Cloud and creating and implementing omni-channel client contact strategies and programs leveraging data-driven approaches.
• You can demonstrate experience in Adobe Experience Journey and Optimizer.
• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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