Senior Demand Generation Specialist
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Job Location:
Courbevoie - France
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
As Senior Demand Generation Specialist you will execute and optimize multi-channel programs that generate high-quality MQLs and contribute to SQL and pipeline growth in a complex B2B environment.
Reporting directly to the Demand Generation Lead you will translate demand generation strategy into high-performing paid and email initiatives aligned with ICP priorities and sales qualification criteria.
Key Responsibilities
Multi-Channel Demand Generation
Execute and optimize demand generation programs across:
Paid Media (SEA with a focus on LinkedIn Ads retargeting)
Email Marketing (lead nurture campaign follow-ups database engagement)
Ensure campaigns drive qualified MQLs and support pipeline growth not just traffic or lead volume.
Funnel & Pipeline Optimization
Optimize landing pages forms and acquisition journeys with Digital Marketing and Operations.
Improve conversion across the funnel (Lead MQL SQL).
Performance & Continuous Improvement
Track and analyze performance by channel segment and geography.
Monitor MQL quality SQL conversion and pipeline contribution.
Run structured tests across campaigns messaging and offers.
Contribute insights and recommendations to improve SBSs demand generation performance.
Qualifications :
36 years of experience in demand generation or B2B acquisition.
Proven experience generating and optimizing for MQLs and SQLs in a B2B environment (not only traffic or e-commerce KPIs).
Hands-on experience with Google Search LinkedIn Ads and ideally B2B email marketing.
Strong analytical mindset and ability to translate data into action.
Comfortable working cross-functionally with Sales and Cross-Marketing Functions.
Nice to Have
Experience in B2B SaaS fintech or technology
Exposure to long sales cycles and multi-stakeholder buying journeys
Experience with intent data and ABM platforms (e.g. Demandbase)
Used Gen AI tools natively in day-to-day marketing workflows
Familiarity with nurturing practices and emailing workflows
Additional Information :
SBS Offers:
- A dynamic fast-paced and stimulating work environment that encourages innovation and growth.
- An open and inclusive culture with ample opportunities for personal and professional development.
- The chance to be part of a recognized market leader within an international and multicultural organization.
- An attractive compensation package including a competitive salary a performance-based variable bonus and a range of extra-legal benefits.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Sopra Steria, a major Tech player in Europe with 52,000* employees in nearly 30 countries, is recognised for its consulting, digital services and solutions. It helps its clients drive their digital transformation and obtain tangible and sustainable benefits. The Group provides end-to- ... View more
