Marketing Technology Product Manager

About Leaf Home

At Leaf Home we are powered by people on a single mission to make homeownership easy. Weve crafted a team of the very best to ensure we make a difference by winning every addition to serving our customers Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Womens Committee Diversity & Inclusion Committee and VetConnect we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win Being driven every day to win is who we are
• People Powered Recognized as a top Ohio and U.S. workplace by Great Place to Work Energage and more
• Family Feel with Enterprise-Level Resources You are important to us and weve built a culture youll love
• Support Inclusion sustainability and reliability surround everything we do
• Personal Growth Dedicated to providing resources and encouragement for employee growth
• Mobility Locations throughout the U.S. and Canada with continued expansion

Position Summary

The Marketing Technology Product Manager owns the strategy roadmap and execution of marketing and revenue-enabling technology platforms across the marketing technology ecosystem.

This role operates at the intersection of Marketing Inside Sales Operations Analytics and Engineering translating business objectives into scalable measurable and high-performing technology solutions.

Depending on organizational priorities and portfolio assignment this role may oversee one or more focus areas including:

• SEO
• Conversion Rate Optimization (CRO) and Website Optimization
• Consumer-Facing Technology (including MPI)
• Inside Sales Technology
• Lead Optimization

Essential Duties and Responsibilities:

• Define and own the product vision multi-quarter roadmap and prioritized backlog for assigned domains
• Balance near-term delivery with long-term scalability architectural integrity and technical health
• Continuously reassess priorities based on business outcomes customer experience and evolving organizational goals
• Lead intake backlog grooming sprint planning and release coordination with engineering and delivery teams
• Translate business needs into clear requirements user stories and acceptance criteria in partnership with IT
• Ensure timely high-quality delivery while managing scope dependencies and trade-offs
• Align cross-functional stakeholders on priorities timelines and expected outcomes
• Communicate roadmap progress risks and decisions with clarity and transparency
• Define success metrics KPIs and leading indicators for owned platforms and initiatives
• Partner with Analytics to design dashboards reporting frameworks and instrumentation
• Monitor post-launch performance and drive continuous optimization to ensure ROI and value realization
• Identify opportunities for automation efficiency gains and platform consolidation
• Champion experimentation A/B testing and iterative improvement across customer and operational touchpoints
• Use data-driven insights to inform enhancements and future roadmap decisions
• Manage vendor relationships including performance reviews and roadmap alignment
• Evaluate select and implement new tools and platforms as business needs evolve
• Ensure clean integration within the broader marketing technology ecosystem
• Ensure data quality tracking accuracy and instrumentation integrity across platforms
• Establish standards and best practices for data capture governance and reporting
• Ensure insights are reliable actionable and decision-ready

Experience and Minimum Qualifications:

• 5 years of experience managing marketing technology platforms
• Demonstrated success leading cross-functional initiatives that translate business objectives into scalable measurable technology solutions
• Experience with Microsoft Azure DevOps (ADO) or Jira
• Working knowledge of CMS CRM CDP marketing automation analytics experimentation attribution and call-center platforms
• Experience with reporting tools such as Tableau SQL and/or Power BI
• Experience managing vendors and external partners
• Proficiency in Microsoft Office
• Must be legally authorized to work without employment visa sponsorship

Preferred Knowledge Skills Abilities or Certifications:

• Bachelors degree or a Combination of education training and experience.

• Experience owning platforms that support call centers lead routing attribution or revenue operations
• Familiarity with A/B testing frameworks personalization engines and experimentation governance
• Exposure to SEO tools CRO platforms or consumer-facing digital ecosystems
• Experience in high-volume lead environments or multi-channel marketing organizations

Travel Requirements:

• 10% Travel

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:

Standing Occasionally

Walking Occasionally

Are We Your Company

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada our diverse team spans marketing sales installation and service. We are committed to employee growth through:

• Innovating Always Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers Building trusted relationships at the core of everything we do
• Empowering Employees Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities Giving back to the places our customers and employees call home

What We Offer

• Industry-leading compensation package
• Competitive medical dental and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health wellbeing financial wellness and childcare benefits
• Opportunities for growth and advancement

Additional Perks

• Employee assistance program with 24/7 legal financial and counseling support
• Employee discount marketplace with thousands of savings options
• Gym membership reimbursement
• Employee resource groups including VetConnect and the Womens Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer is a multi-year recipient of Top Workplaces USA by Energage and is Great Place to Work Certified. Additional recognitions include:

• Remodeling 550 list placements
• Qualified Remodeler Top 500 rankings
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards visit and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race color ancestry national origin gender identity or expression sexual orientation marital status religion age genetic information veteran status or disability in accordance with applicable law.

Required Experience:

IC