Social Media and Communications Specialist

Birmingham, MI - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Department:

Administration

Job Summary

Overview

NaphCare has an excellent opportunity for a Social Media and Communications Specialist to join NaphCares Marketing team at our Corporate HeadquartersinBirmingham AL

The Social Media & Communications Specialist is responsible for executing and optimizing the companys social media presence supporting corporate communications initiatives and contributing to public relations efforts. This role blends creativity with strategy ensuring brand consistency while using data-driven insights to strengthen engagement reputation and recruiting outcomes.

The ideal candidate is highly organized detail-oriented collaborative and comfortable managing multiple platforms and deadlines simultaneously. This position plays a critical role in elevating brand visibility employee engagement and external reputation.

Responsibilities

Social Media Strategy & Execution

Manage and execute social media strategy across all corporate platforms
Develop and maintain a comprehensive social media content calendar aligned with marketing and communications goals
Create compelling brand-aligned copy and graphics for posts
Perform outreach for social content and support ongoing social campaigns
Monitor social channels daily; respond and engage appropriately
Ensure platforms remain current with company news initiatives and key milestones
Identify employee highlight opportunities through internal communications kudos submissions and recognition programs
Assist in paid social initiatives including boosted posts and social advertising campaigns
Stay current on digital trends and proactively recommend new tactics or platform opportunities
Use analytics and performance data to optimize strategy and improve engagement

Communications & Public Relations Support

Track measure and report on internal communication effectiveness
Create and distribute media alerts daily
Monitor corporate communications inbox
Draft external content including blog posts web content and press releases
Create supporting web graphics for blogs and press releases
Provide PR and media support including coordination and logistics
Create and distribute press releases in coordination with internal teams and external stakeholders as needed
Coordinate and assist with strategy content design and execution of The Pulse newsletter as needed
Other duties as assigned

Qualifications

Qualifications

Bachelors degree in Marketing Communications Public Relations or related field (or equivalent experience)
24 years of experience in social media management communications or digital marketing
Strong copywriting and editing skills
Experience managing multiple social media platforms (LinkedIn Facebook Instagram etc.)
Familiarity with review management platforms (Indeed Glassdoor Google Business)
Basic graphic design skills (Canva Adobe Creative Suite or similar)
Experience with analytics tools and performance reporting
Strong project management skills with ability to manage multiple deadlines
Professional communication skills and ability to represent the brand appropriately online

Why Join NaphCare

NaphCareis one of the largest providers of healthcare services to correctional facilities throughout the US and we are growing. If you have never considered a career in correctional healthcare now may be the addition to competitive salaries and generous employee benefits we strongly support career advancement within the company.

NaphCare Benefits for Full-Time Employees Include:

Health dental & vision insurance that starts day one!
Prescriptions free of charge through our health plan beginning day one
Lowest Cost Benefits!
Employee Assistance Program (EAP) services
401K and Roth with company contribution that starts day one!
Tuition Assistance
Referral bonuses
Term life insurance at no cost to the employee
Generous paid time off & paid holidays
Free continuing education and CMEs

If you would like to speak with me to learn more about this position and NaphCare please firstapplydirectly to the position to initiate the application processand Ill be in touch.

Equal Opportunity Employer: disability/veteran

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Required Experience:

OverviewNaphCare has an excellent opportunity for a Social Media and Communications Specialist to join NaphCares Marketing team at our Corporate HeadquartersinBirmingham AL The Social Media & Communications Specialist is responsible for executing and optimizing the companys social media presence sup...