Regional Health Network Marketing Director

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Job Description

MUSC Healths Regional Health Network (RHN) encompasses three divisions - Catawba Midlands and Pee Dee Divisions. Together these divisions include nine hospitals and a broad network of outpatient clinics that deliver a wide range of services across the state. The hospital portfolio spans multiple levels of care including behavioral health facilities acute-care hospitals and a skilled nursing facility.

Each division is led by a Division Chief Executive Officer who reports to Health System leadership and is supported by a regional Executive Leadership Team responsible for operational clinical and strategic performance across their respective divisions.

Job Description Summary

This role leads high-impact integrated marketing and communications efforts across the divisions driving transformation strengthening the brand and accelerating growth through measurable results. The position leads a team of seven and requires a hands-on leader responsible for developing multi-channel campaigns managing key senior stakeholder relationships and executing local and enterprise marketing strategies. It requires agility collaboration and a focus on speed-to-market data-driven optimization and exceptional relationship management.

This is an on-site position in Charleston SC.

Team Responsibilities

• Strategic Planning and Campaign Development: Develop and execute integrated marketing and communications strategies aligned with MUSC Healths goals. Identify target audiences craft key messages map journeys and select optimal channels across paid earned social and owned (PESO). Lead horizontal collaboration with other SMEs including communications brand and web teams to deliver cohesive high-performing marketing plans.

• Budget Management: Develop and manage marketing budgets ensuring efficient allocation of resources and strong ROI.

• Media Relations: Cultivate media relationships pitch stories manage crisis communications write press releases.

• Brand Management: Ensure consistent application of MUSC brand guidelines across regions; strengthen brand perception and community resonance.

• Content Development: Produce engaging content including articles videos patient stories photography and marketing collateral; collaborate with internal/external teams.

• Community Engagement & Events: Build partnerships manage sponsorships plan events and coordinate community outreach to elevate MUSC visibility.

• Operations: Oversee project management tracking reporting vendor coordination and invoice management as needed.

Minimum Qualifications

Education: Bachelors degree in marketing communications business or related field. (Masters preferred)

Experience / Knowledge / Skills:

• 10 years of progressively responsible marketing experience with bottom-line accountability for measurable business results.

• Deep knowledge and robust experience building integrated multi-channel campaigns across paid earned social and owned (PESO).

• Product marketing or service line marketing experience required.

• Accomplished in elevating the brand strategic and tactical plan development implementation evaluation and tracking.

• Qualitative and quantitative market research experience.

• Agency and vendor management.

• Demonstrated ability to develop measurable businessdevelopment/ marketingplans that show successful results in achieving growth targets.

• Excellent problem-solving leadership interpersonal skills - and exceptional relationship management skills.

Principal Accountabilities

• 30% - Sets strategy and leads a team tasked with building campaign strategies across the regional network. Executes comprehensive marketing/communication plans in a timely manner. Reports outcomes in a clear concise and actionable fashion. Manages external agencies as an extension of the team to deliver and optimize commercially oriented marketing tactics.

• 20% - Define evolve and continuously refine the teams charter to ensure a consistent enterprise-wide marketing approach while honoring the unique needs priorities and market dynamics of each division and its CEO. Sharpen operational rigor planning discipline and measurement constructs and integrated across regions to elevate the teams impact favoring outcomes over activities.

• 20% - Collaborates with cross functional team members within MUSCs Office of Communications and Marketing to achieve marketing campaign objectives. Drives alignment and integration of clinical marketing strategies with regional deployment. Manages coaches and develops a high performing team of regional marketing employees.

• 20% - Utilizes market research business intelligence CRM data analytics and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Capitalizes on identified opportunities.

• 10% - Other duties as assigned based on need.

Additional Job Description

If you like working with energetic enthusiastic individuals you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Experience:

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