Marketing Lead, Specialty (fmd)

For our office in Munich (hybrid working model) we are recruiting for a

Marketing Lead Specialty (f/m/d)

About This Role:

The Marketing Lead Specialty (f/m/d) owns marketing strategy and execution for the Business Unit Specialty and represents Marketing in the cross-functional Business Unit Leadership Team as well as in above market forums. The incumbent will drive business results for marketed products and prepare for new launches as needed. She/he will ensure that resources are being allocated to the most compelling opportunities at any given time (ROI mindset) and will lead a diverse team of marketing project manager and congress management professionals including development of capabilities and support of individual employees growth.

What Youll Do:

• Marketing Ownership

  • Responsible for achieving agreed business objectives and financial targets

  • Drive annual strategic processes and clearly articulate strategic imperatives based on thorough business analysis including fostering of strategic insights generation

  • Own and shape the commercial investment mix and strategy for optimal return leveraging new technologies such as AI as key driver

  • Continuously liaise with cross-functional partners to ensure integrated planning and complementing execution by team members with clear roles and responsibilities

  • Design meaningful KPIs and measurements to assess effectiveness of marketing activities and refines and adapts as part of a continuous learning cycle

  • Represents affiliate needs in regional forums and provides relevant market information and customer perspective to inform strategic decision making

• Team Leadership

  • Empower team members to design and implement tactical plans and innovative solutions

  • Set meaningful goals articulate clear expectations and thoroughly assess employee performance

  • Supports individual team members development and personal growth through tangible development plans and meaningful actions to enable collective learning

  • Consistently roles models in Biogen core values and leadership actions. Supports advancing the corporate culture and ways of working at the affiliate level

  • Consistently ensures adherence to all applicable laws standards and applicable SOPs and work instructions

  • Underlines the importance of adhering to highest standards supports the implementation of compliance program and framework and holds employees accountable.

  • Fosters team spirit and enhances effective collaboration within the Commercial organization and across functions

Who You Are:

The ideal candidate is a results-driven leader who excels in strategy execution and people management. She/he possesses a strategic and empowering mindset and strong communication skills to ensure effective seamless cross-functional alignment and execution as well as representation in global forums and across the organization.

Required Skills:

• University Degree required preferably in economics business medicine or a life science related discipline

• Substantial professional experience in the pharmaceutical industry

• Profound commercial experience preferably in local affiliate environment regional/global level experience is a plus

• Strong track record of delivering results while enhancing collaborative culture and high employee engagement

• Excellent understanding of the pharmaceutical ecosystem including the competitive government payer and regulator environment

• Proven strategic aptitude and ability

• Experienced in leading in a matrix organization

• Proficiency in both German and English