PR Executive 6 Month FTC

As the PR Executive you will enhance the image of De Beers Jewellers whilst promoting the brand on all channels throughout the media landscape bearing in mind the development and preservation of the brand image.  You will be responsible for organising biannual press days Haute Couture week presentations and press dinners other local press events and press appointments throughout the year to promote new collections and launches.  On a day-to-day basis you will be maintaining and developing PR relations press release send outs magazine shoot and press requests celebrity/influencer shoot requests pitching press for features and news stories on forthcoming launches monitoring and reporting on PR coverage.

Main Responsibilities

Develop and implement the Press and PR strategy for DBL

• Work with the team develop plan and implement the yearly press strategy for the market aligned with local nuances and HO guidelines in a defined budget
• Prepare a Press plan to combine product focus brand stories and local activations to
• ensure the right and optimised visibility
• Leverage international activations to create press trips where appropriate with the aim of generating brand features
• Collaborate closely with the team to leverage initiatives and share best-practices

Maintain & develop key PR relationships with print and online media

• Maintain and develop the DBL press listing to include strong contacts with jewellery fashion accessories and luxury lifestyle press and also within the luxury goods industry to generate and increase coverage in print online and social media channel
• Maintain and develop close relationships with jewellery and other key chief editors journalists stylists influencers and celebrity agents sharing DBL news throughout the year
• Attend PR appointments where appropriate
• Develop and strengthen close relationships with target media national regional and trade press as well as online bloggers and influencers
• Ensure the press is always fully informed of all DBL initiatives and product launches and create product launch plan.
• Coordinate and host key press at DBL and product launches.
• Organise press trips where appropriate and budget depending accompanying journalists and following up to maximise coverage opportunities.
• Collaborate with the PR & Communications Lead informing them of the status of DBL coverage in publications in which we advertise so that they can monitor the ROI on our advertising investments and optimise accordingly
• Responsible for press budget reporting and managing activity within budget
• Monitor and optimise photoshooting procedures and budget
• Build and monitor the costing of press activity on a yearly basis

Secure and increase visibility on DBL vs competition

• Maximise visibility on DBL (bridal fine jewellery collections High Jewellery new ad campaign UN Women collaboration etc.) in close collaboration with the PR & Communications Lead in both print and digital with a multichannel approach. Ensure visibility throughout the year through main features special issues (Jewellery Luxury Bridal Christmas etc.) and photoshoots
• Select and manage key press to attend DBL events securing coverage writing of pre and post press releases and briefing photographers
• Arrange interviews with key DBL spokespeople
• Work on increasing DMR rankings consistently and integrating a multichannel approach
• Draft presentations on key activity (launches events) for the PR & Communications Lead
• Foster and maintain close relationships with internal departments informing the PR & Communications Lead about best coverage results or press/image related initiatives from competitors

Influencers & celebrities

• Identify and build a strong and evolving network through close relationships with local influencers in various tiers prioritising relationship lead activations who fit the DBL brand
• Develop DBLs influencer relations to generate organic coverage and include loyal and performing influencers in seasonal campaigns
• Maintain and develop DBLs relations with celebrity stylists and agents with the aim of DBL being top-of-mind for organic dressings during red carpet events.

What Youll Do

• Act Like an Owner: Take responsibility for the delivery of individual commitments aligned with business expectations.
• Create Clarity: Communicate effectively to ensure alignment and understanding within the function and key stakeholders.
• Succeed Together: Build strong functional and cross-functional relationships to ensure cohesive and successful execution of PR & Communication initiatives
• Challenge Conventions: Continuously seek and share innovative solutions to drive results and improve efficiencies. Be open to new ways of thinking and working.

Qualifications :

• Demonstrable experience of building long-term relationships developing networks and dealing with personalities/celebrities/VIP
• Demonstrable experience of the jewellery market and understanding of the international luxury industry.
• Significant experience in Press and PR in a luxury/jewellery environment (in-house or agency)
• Experience working with influencers & celebrities
• Fluent written and spoken French and English    
• Extremely well organised with acute attention to detail
• Calm and focused under pressure

• Committed to fostering a positive and inclusive work environment.
• Consistently striving for excellence and continuous improvement.
• Celebrates achievements learns from challenges and contributes to a positive work environment.

Additional Information :

• A great working environment
• Fantastic pension scheme
• 27 days of holiday bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes 
• Staff discount
• Flexible benefits package 

Remote Work :

No

Employment Type :

Contract