Market Strategy & Deployment Director

Amsterdam - Netherlands

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

heMS&DDirector will be the key driver fordeployingour brand strategy across the EMEA region. Reporting to the managing director EMEA the MS&DDirectorwillbe a key member of the EMEA leadership team cocreating within this team the overall business strategy for the region byleading demand creation and pursuing business opportunities by e.g.providing insights on emerging trends in the industry as they relate to the category and to marketing strategies and tactics.The 4main areasof the roles responsibility are: Customer and Brand experience (Shopper and Trade marketing) Advocacy Category and PortfolioManagementDigital Marketing (focus on communities and influencers).

What are we looking for

10 years leadership experience with full responsibility for Marketing at a largeor medium sized international brand-centric organization in the pet food food packagedgoodsor pharmaceutical industry.

Experienced inworking across a diverse set of markets and within direct and indirect routes to market.

A track recordof success in devising strategies and implementing tactics to drive results.

Experience driving an R&D/innovation agenda and building an efficient and effective portfolio strategy.

Solid understanding of market research and data analysis methods and experience in building strong in-house capabilities.

Demonstrated ability to buildmanageand mentor high-performance Marketing teams.

Outstanding listeningcommunicationand presentation skills.

The passion and commitment to fit with the companys collaboration and relationship centered corporate culture and leadership team.

Continuallearner keeping abreast of the latest developments in branding and marketing and familiar with the use ofnew technologiesin the field.

Outgoingindependentand confident with a practical hands-on approach to management and problem solving and a strong orientation toward collaboration.

High energy with a drive to succeed; ability to thrive in a fast-paced ever-changing environment and ability to remain calm andobjectivewhile moving the organization towards its vision.

What will be your key responsibilities

Develop lead and manage ChampionsMS&Dstrategy and efforts.

Contribute to the development and execution of the global Champion brand strategy ensuring a meaningful representation of EMEAs specific context and needs.

Develop thelong-termstrategic marketing plan and craft go-to-market direct and digital marketing tactics.

Build overarching portfoliostrategyleveragingsalesand customer feedback financial analysisandmarket research and insight.

Partnercloselywithglobal marketing andR&Itodriveinnovative and compelling new product developmentthat incorporatesemerging trends and pet and pet owner needs constantly bringing in the EMEA standpoint and specific needs.

Build new product launch plans in partnership with salesto ensure continued growthand category expansion.

Create differentiatingstrategies thatleverageindustry best practices customerinteractionsand insights to drive deeper customer relationships and maximizeefficacyefficiencyandprofitability.

Set andmonitormarket strategytacticsand plans via reliable and ongoing KPIs (sales profit market share equity net promoter score).

Utilize quantitative and qualitative research to better understand customer/petloversneeds and extend thatknowledge into targeting and messaging.

Build market analysis and customer segmentation capabilities to understand customer value andneeds and inform investment strategies and planning.

Ensure that within the complexity of the EMEA region strategies and tactics are as standardized as possibleand ascustomized to individual markets as needed to maximize resource efficiency and consistency.

Increase marketing efficiency by building strong capabilities with our distribution partners and customers asneededespecially in the digital space.

Develop a framework to measuremarketingeffectivenessand design testing strategies.

Drive automation to maximize speed and efficiency.

Work with external stakeholders toincrease not only awareness for our brands but for our company overall.

Buildactivelydevelopand leada strong teamand support them in their long-term career planning.

What can you expect from Mars

Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
A strong focus on learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.

Required Experience:

Director

Job Description:heMS&DDirector will be the key driver fordeployingour brand strategy across the EMEA region. Reporting to the managing director EMEA the MS&DDirectorwillbe a key member of the EMEA leadership team cocreating within this team the overall business strategy for the region byleading dema...

Job Description:

10 years leadership experience with full responsibility for Marketing at a largeor medium sized international brand-centric organization in the pet food food packagedgoodsor pharmaceutical industry.

Experienced inworking across a diverse set of markets and within direct and indirect routes to market.

A track recordof success in devising strategies and implementing tactics to drive results.

Experience driving an R&D/innovation agenda and building an efficient and effective portfolio strategy.

Solid understanding of market research and data analysis methods and experience in building strong in-house capabilities.

Demonstrated ability to buildmanageand mentor high-performance Marketing teams.

Outstanding listeningcommunicationand presentation skills.

The passion and commitment to fit with the companys collaboration and relationship centered corporate culture and leadership team.

Continuallearner keeping abreast of the latest developments in branding and marketing and familiar with the use ofnew technologiesin the field.

Outgoingindependentand confident with a practical hands-on approach to management and problem solving and a strong orientation toward collaboration.

High energy with a drive to succeed; ability to thrive in a fast-paced ever-changing environment and ability to remain calm andobjectivewhile moving the organization towards its vision.

What will be your key responsibilities

Develop lead and manage ChampionsMS&Dstrategy and efforts.

Contribute to the development and execution of the global Champion brand strategy ensuring a meaningful representation of EMEAs specific context and needs.

Develop thelong-termstrategic marketing plan and craft go-to-market direct and digital marketing tactics.

Build overarching portfoliostrategyleveragingsalesand customer feedback financial analysisandmarket research and insight.

Partnercloselywithglobal marketing andR&Itodriveinnovative and compelling new product developmentthat incorporatesemerging trends and pet and pet owner needs constantly bringing in the EMEA standpoint and specific needs.

Build new product launch plans in partnership with salesto ensure continued growthand category expansion.

Create differentiatingstrategies thatleverageindustry best practices customerinteractionsand insights to drive deeper customer relationships and maximizeefficacyefficiencyandprofitability.

Set andmonitormarket strategytacticsand plans via reliable and ongoing KPIs (sales profit market share equity net promoter score).

Utilize quantitative and qualitative research to better understand customer/petloversneeds and extend thatknowledge into targeting and messaging.

Build market analysis and customer segmentation capabilities to understand customer value andneeds and inform investment strategies and planning.

Ensure that within the complexity of the EMEA region strategies and tactics are as standardized as possibleand ascustomized to individual markets as needed to maximize resource efficiency and consistency.

Increase marketing efficiency by building strong capabilities with our distribution partners and customers asneededespecially in the digital space.

Develop a framework to measuremarketingeffectivenessand design testing strategies.

Drive automation to maximize speed and efficiency.

Work with external stakeholders toincrease not only awareness for our brands but for our company overall.

Buildactivelydevelopand leada strong teamand support them in their long-term career planning.

What can you expect from Mars

Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
A strong focus on learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.

Required Experience:

Director