Head of Social Media

Global Head of Social Media

The Cigna Group is transforming its social media strategy to better engage and support customers improve their experiences strengthen enterprise reputation and deepen digital engagement. The Global Head of Social Media will serve as the enterprises leader overseeing the owned earned and shared social content strategy governance and operations across The Cigna Group Cigna Healthcare Evernorth Health Services and global subbrands.

This leader will architect and operationalize a modern insightdriven highly coordinated social media ecosystem advancing how we listen engage create and protect the brand across all platforms. This role partners closely with Communications Marketing Operations HR&S Legal and enterprise leadership to ensure our social channels elevate customer experience reinforce our enterprise narrative and meet evolving stakeholder expectations.

Key Responsibilities

Enterprise Social Strategy & Leadership

• Develop and lead an enterprise-wide social media strategy anchored in clear pillars (reactive proactive predictive) aligned to enterprise reputation business priorities and audience expectations.
• Lead an integrated social function that supports customer engagement corporate reputation executive visibility and enterprise storytelling.
• Deliver a multiyear modernization roadmap including channel simplification upgraded content capabilities and a unified operational model.
• Advise senior leaders on platform strategy reputational considerations and digital engagement trends.
• Lead the evolution to a 24/7 customer engagement model ensuring timely empathetic accurate responses that reinforce trust.
• Establish clear protocols for managing sensitive issues escalating risk and transitioning conversations to secure channels.
• Oversee cross-functional coordination with call centers digital operations member advocacy and legal/risk teams during emerging or active issues.
• Drive a unified content strategy that is human-centric visually compelling and optimized for priority platforms (i.e. Meta X TikTok YouTube LinkedIn Reddit) and emerging ones.
• Partner on creative development across paid organic and influencer avenues ensuring content is consistent relevant and aligned to enterprise priorities.
• Build and manage a diverse influencer ecosystem inclusive of clinicians thought leaders community partners and consumer creators.
• Deploy listening tools social intelligence and predictive analytics to identify trends risks and opportunities for the enterprise.
• Build actionable dashboards and insights that inform Communications Marketing Operations and Enterprise Leadership.
• Drive continuous optimization of content and engagement strategies through data-driven experimentation.

Governance Standards & Organizational Model

• Establish an enterprise governance framework defining roles responsibilities decision rights and content approval processes.
• Build a consistent scalable operating model across business units including standards for content tone platform use and compliance.
• Partner with Marketing Communications Operations Legal and Compliance to ensure risk-appropriate legally sound and brand-aligned practices.

• Build and lead a multidisciplinary team spanning strategy content analytics community management and influencer programs.
• Manage an enterprise budget ensuring efficient resource allocation across content creation customer service technology and external partners.
• Select and manage agencies creators and technology partners to accelerate enterprise capabilities.

Qualifications

• 12 years leading social media digital engagement or communications for major brands preferably in organizations with sophisticated and complex social functions.
• Demonstrated success building modern high-performing social media teams and integrated operations.
• Expertise in social strategy governance content development crisis management customer response influencer programs and analytics.
• Experience managing multimillion-dollar budgets and complex cross-functional initiatives.
• Exceptional executive communication strategic storytelling and influence skills.
• Experience modernizing legacy social environments into integrated insight-led operations.
• Proven ability to build clinical thought leadership and consumer influencer ecosystems.
• Global experience and fluency in international social platforms.
• Familiarity with NPS customer insights and brand reputation metrics.

About The Cigna Group

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.