Senior English Copywriter
Share
Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Mumzworld is the leading digital commerce platform for mothers and families in the GCC region.
Trusted by millions we are the regions go-to destination for baby mother and child essentials and were just getting started. Our next chapter is bold: building the regions most ambitious Super App for families integrating e-commerce pharmacy healthcare education and more.
With 300 team members across the UAE Saudi Arabia Egypt and remote locations in Europe Asia and Africa were growing fast. Were looking for professionals who combine business rigor with a builders mindset entrepreneurial thinkers data-driven decision-makers and strong collaborators who prioritize people culture and long-term impact.
Join us as we shape the future of family living in the region.
We are now looking for a Senior English Copywriter who combines agency-level creativity with e-commerce performance thinking.
Role Overview
This is not a junior execution role.
We are looking for a senior thinker who can:
Translate brand strategy into powerful messaging systems
Write emotionally intelligent copy that still converts
Move fast in a performance-driven environment
Maintain brand consistency across multiple touchpoints
You will work closely with Brand CRM Product Paid Media and Commercial teams to shape the English voice of Mumzworld.
Key Responsibilities
Brand & Strategy
Own and evolve the English tone of voice
Develop messaging frameworks aligned with brand pillars
Ensure brand consistency across all channels
Campaign & Creative
Lead campaign copy development from concept to execution
Write high-impact headlines and narratives
Contribute strategically during campaign ideation
Performance & Quick Commerce
Write high-converting copy for paid ads landing pages and app banners
Craft push notifications for time-sensitive quick commerce environments
Understand urgency without sounding pushy
Optimize messaging to improve CTR and reduce bounce rates
UX & Product Copy
Develop clear helpful microcopy
Simplify complex information into reassuring messaging
Support life-stage based communication journeys
Leadership
Provide feedback to junior copywriters
Raise the overall writing standard of the team
Confidently present and defend copy decisions
Mandatory Requirements
5 years of professional copywriting experience
Strong agency background with campaigns in portfolio
Proven experience in e-commerce environments
Exceptional English proficiency level native or near-native fluency
Strong portfolio showcasing both brand and performance work
Experience working remotely in structured environments
We Are Looking For Someone Who
Thinks strategically not just tactically
Understands conversion psychology
Can shift between emotional storytelling and high-urgency messaging
Knows how to write fast without compromising quality
Understands that we are helping a mum choose not simply pushing a sale
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
The region's most trusted online shopping destination for mothers. Built by parents, for parents.
