Country Marketing Manager Germany

Country Marketing Manager Germany

Location: Berlin Germany (On-site)

Role type: Full-time

Seniority: MidSenior

Scope: Primary focus on IKONO Berlin (with potential oversight of Vienna)

Welcome to IKONO

IKONO is an invitation to self-discovery and shared experiences through immersive worlds. Across Europe we create playful emotional and unexpected spaces where art creativity and curiosity collide.

Spain is one of our most important markets and were ready to reignite it.

Were looking for a Country Marketing Manager based in Germany to act as the strategic and commercial engine of our Spanish operations. This is a hands-on role for someone who understands cities culture and how to turn ideas into footfall.

Whats Your Mission

IKONO is an invite to self-discovery and shared experiences through immersive worlds. We are looking for a Country Marketing Manager based in Berlin to act as the strategic and commercial engine of our German operations.

Your priority is here in Berlin. We need a street-smart strategist who can reignite the local market build deep connections with the citys social culture and drive immediate footfall.

We need a Sales-Marketersomeone who thinks in startup mode isnt afraid to knock on doors and knows how to analyze data to understand what actually drives revenue.

What Youll Do

1. Strategic Execution & Analysis (The Head)

• Berlin First: Design and execute the 360 marketing plan with a heavy emphasis on maximizing the potential of our Berlin venue.
• Data-Driven Decisions: You dont just do marketing; you measure it. You will analyze campaign performance (CAC Footfall Partnership Leads) to understand what works and what doesnt pivoting quickly to optimize budget.
• Brand & Ops Alignment: Work closely with the Operations team to ensure your ideas are executable. You understand that a great marketing campaign must work operationally and financially.

2. Commercial Hunter & Partnerships (The Hustle)

• Active Sales: You are responsible for proactively identifying and closing deals with brands agencies and corporates in Berlin. You dont wait for inbound leads; you go get them.
• Partnership Revenue: Drive sales for private events team buildings and shootings. You will treat the venue like a product you are selling to the partners.
• Network Building: You will be the face of IKONO in Berlin actively networking to secure collaborations that drive ticket sales.

3. Activation & Social Culture (The Pulse)

• Local Culture Expert: You know the Berlin scene inside out. You know the influencers the lifestyle trends and the key opinion leaders who can move the needle.
• High-Impact Activations: Plan and host events that create buzz. You are willing to roll up your sleeves to make sure an event runs smoothly.

What Makes You a Great Fit

• A Go-Getter with Structure: You have the energy to hustle but the discipline to analyze your results. You can define a plan execute it and report on the ROI.
• Sales-DNA: You are a marketer who thinks like a salesperson. You are comfortable negotiating and closing commercial agreements.
• Collaborative: You know how to work within a brand framework and collaborate with Operations teams. You dont break the system; you optimize it.
• Startup Mindset: You thrive in ambiguity and fast-paced environments. You act with urgency.
• Berlin Insider: You have a deep understanding of the citys social culture.

Requirements

• Experience: 4 years in Marketing Partnerships or Sales within Entertainment Hospitality or Lifestyle.
• Analytical Skills: Ability to read data understand P&L implications and determine the success/failure of a campaign.
• Network: Strong existing contacts (Agencies Brands PR) in Germany.
• Languages: Native/Bilingual German and fluent English. Spanish is a plus.
• Soft Skills: High energy high autonomy and strong interpersonal skills.

Why Join IKONO

Impact: Lead growth in one of IKONOs most important markets.

Ownership: A role with real responsibility and visible results.

Culture: Join a creative international and people-first team.

Challenge: Fast pace real autonomy and immediate impact.

Competitive salary performance-based bonus

Our Values

Ci penso io We take ownership and make things happen.

Theres always a way We face challenges creatively and proactively.

Create with kindness People always come first.

Live your legend Match ambition with opportunity and keep growing.

Please apply with your CV in English.