Director, Marketing Strategy & Performance

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The Director of Marketing Strategy & Performance will lead Marriott Internationals Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous insight-driven approach to marketing investment decisions that optimize effectiveness accelerate growth and strengthen long-term brand value.

This leader will own the vision design and execution of Marriott Internationals marketing measurement framework including standing up advanced capabilities such as marketing mix modeling (MMM) experimentation and performance analytics in partnership with analytics teams. The Director will translate complex data into actionable insights to create data-driven guidance that informs revenue optimization and brand-building strategies. A core expectation of the role is to lead change management and champion these capabilities across the global marketing organization embedding measurement into planning investment and decision-making processes.

The ideal candidate will have experience with marketing and measurement e.g. A/B testing media mix models (MMM) as well as a strong business sense problem solving capabilities and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter quantitative thinker someone comfortable pushing for structured insights amidst a global and complex organization and someone excited about building a data-driven marketing organization

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited university in statistics marketing business or related degree

Seven or more years of experience in marketing strategy business consultancy or advisory roles.

Proven track record of managing and executing multiple strategic projects simultaneously and successfully.

Strong critical thinking and problem-solving skills.

Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI Alteryx etc.)

Excellent stakeholder management and interpersonal skills.

Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.

Demonstrated ability to drive and implement change initiatives.

Education and Experience Preferred

MBA or other relevant graduate degree (e.g. data science business analytics)

Knowledge of marketing and media including trends analytics and approaches to marketing experiment/pilot design (e.g. matched-market A/B pre/post people-based etc.)

CORE WORK ACTIVITES

Role Responsibilities/Duties:

Lead and oversee marketing performance projects particularly related to marketing mix models.

Lead the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.

Build meaningful actionable insights and reporting based on data to optimize marketing investments and execution.

Gain alignment and buy-in from senior stakeholders to secure project initiatives sponsorship.

Manage complex stakeholder interactions to drive project success.

Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.

Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.

Demonstrate strong critical thinking skills in project planning and execution.

Willingly undertake and excel in challenging projects and initiatives.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Director

DescriptionJOB SUMMARYThe Director of Marketing Strategy & Performance will lead Marriott Internationals Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable f...