Marketing Automation- Assistant Manager – English – Hybrid Budapest

Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role of Marketing Automation- Assistant Manager English Hybrid Budapest
We are seeking a Senior Marketo Specialist to serve as the technical owner of Adobe Marketo Engage within a large regulated enterprise environment. This role is focused on platform architecture governance data integrity integrations and operating model design rather than day-to-day campaign execution.

The ideal candidate brings deep hands-on Marketo expertise (45 years) a strong systems mindset and experience building scalable compliant marketing automation operations across multiple teams and regions.

Responsibilities
Marketo Platform Architecture & Governance
oOwn the technical administration and governance of Adobe Marketo Engage including:
oWorkspaces and partitions strategy
oUser roles permissions and access controls
oStandardized program frameworks for repeatable use
oEstablish and enforce platform governance standards to ensure Audit readiness and compliance
Data Management Quality & Lifecycle Operations
oDefine and govern Marketo data models and field schemas in alignment with CRM and CDP.
oLead data quality initiatives including:
oData normalization (country/state job function titles)
oDeduplication logic and merge rules
oEnrichment and validation processes
oMonitor and troubleshoot data flow issues including sync delays field mismatches and submission anomalies.

CRM CDP & System Integrations
oOwn the MarketoCRM integration ensuring reliable and compliant data flow across:
oLeads Contacts Accounts and Campaigns
oMember statuses and lifecycle progression
oSupport identity resolution and profile enrichment use cases
oEnsure consistent governance of attributes and event data
oManage and monitor API-based integrations including: Establish monitoring and alerting processes for integration health and failures.

Operational Processes SOPs & Enablement
Design and implement marketing automation operating processes
oDevelop and maintain SOPs playbooks and technical documentation covering Marketo
oPlatform usage standards
oData governance and compliance requirements
oTroubleshooting and incident response
oRun enablement sessions office hours and technical training for marketers analysts and adjacent teams.

Compliance Risk & Audit Readiness
Ensure Marketo configurations and data handling align with: Enterprise security standards
oConsent management and preference handling.
oRegulatory and audit requirements
oPartner with legal security and compliance teams during audits and reviews.
Qualifications we seek in you!
Minimum Qualifications
Minimum years of hands-on experience with Adobe Marketo Engage including platform administration and technical configuration.
Minimum years overall experience in marketing automation MarTech operations or marketing systems.
Strong expertise in:
Marketo architecture and data models
Field schemas normalization and deduplication
Tokens snippets and scalable asset design
Solid experience with Salesforce CRM integrations and lifecycle operations.
Experience working with or integrating Customer Data Platforms (CDP).
Proven ability to define and operationalize processes governance models and SOPs.
Comfortable working in regulated enterprise environments with formal approvals and audits.
Preferred Qualifications/ Skills
Marketo Certified Expert (MCE).
Experience with Adobe Experience Platform (AEP) or other enterprise CDPs.
Exposure to global multi-region Marketo instances.
Background in MarTech Center of Excellence (CoE) models.
Familiarity with attribution frameworks and downstream analytics enablement
Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.