Sr. Strategist, CRM Analytics and Insights

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren MI three times per week at minimum or other frequency dictated by the business if more than 3 days.

The Role

The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.

As the Senior Strategist CRM Analytics & Insights this individual will lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet Buick GMC and Cadillac) and Corporate Brands helping them quantify the impact of our CRM and providing recommendations for optimization. The ideal candidate will have a strong background in CRM digital analytics and marketing technology with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the enterprise business marketing teams in the form of automated reports deep dive analysis customer profile analysis and closed loop reporting. The team is focused on delivering future-focused internally managed CRM reporting for our marketing teams.

What Youll Do

• Lead the delivery of CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet Buick GMC and Cadillac) and corporate brands helping them quantify the impact of CRM and providing recommendations for optimization.
• CRM analysis & optimization: Analyze CRM influence on lifecycle engagement retention and conversion of key funnel activities.
• Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.
• Elevate CRM findings to a strategic consultative and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
• Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.
• Oversee and assist in developing brand strategists reviewing stakeholder deliverables and providing feedback.
• Help business establish measurement goals and chart a route to activate those goals.
• Partner with data scientists to ensure data quality and accuracy.
• Understanding of how to mesh multiple data sources (CRM Site and offline actions) to design actionable reporting and insights.
• Collaborate with Marketing Technology teams on data ingestion requirements availability as well as feeding detailed requirements ideating and innovating.

Your Skills & Abilities (Required Qualifications)

• 6 years in Owned Media Web CRM and/or Customer Lifecycle Analytics.
• Deep understanding of CRM reporting and measurement frameworks.
• Ability to integrate data from multiple sources (CRM site offline) and present a holistic story.
• Project/program management skills building project plans and timelines handling adhoc asks and managing implementation of new analytics capabilities.
• Advanced understanding of ESPs and optimization/analytics tools.
• Strong understanding of Marketing Automation platforms and CRM systems.
• Handson with data & tools:
  • Data visualization: Tableau Power BI
  • Analysis platforms: Excel Databricks Snowflake etc.
  • Data querying: SQL Python R
  • Marketing analytics suites: Adobe Experience Platform Adobe Analytics Adobe CJA
• Experience with statistical methods and experimentation techniques.
• Ability to build structured logical frameworks to define problems analyze data and turn findings into clear recommendations.
• Excellent communication and stakeholder skills written verbal and presentation; able to make complex analytics understandable and actionable for nontechnical partners.
• Proactive independent operator who can guide strategy while collaborating across teams.
• Bachelors degree (required) in a relevant field.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Masters or MBA in a quantitative field (Analytics/Data Science Econometrics Statistics Applied Math OR etc.).
• PMP certification.

This job may be eligible for relocation benefits.

Compensation:

• The expected base compensation for this role is: $106600 - $163400. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential:An incentive pay program offers payouts based on company performance job level and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)

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