Job Title: Sales Manager B2C (Automotive EV)
Location: Zaandam Netherlands
Employment Type: Full-time
Territory: Netherlands
About the Role
An authorised dealership of a leading global electric vehicle (EV) brand is seeking an experienced and results-driven Sales Manager to lead B2C retail operations from its Zaandam location.
This role is responsible for driving showroom performance managing the sales team and ensuring the achievement of sales targets while delivering an exceptional customer experience aligned with premium EV retail standards.
Role Overview
The Sales Manager will oversee all B2C sales activities at the Zaandam dealership while contributing to Netherlands sales objectives. The role requires strong leadership operational excellence and a data-driven mindset to optimise sales performance customer conversion and overall retail efficiency.
This is a key leadership position with direct responsibility for revenue growth team development and market expansion within the Dutch EV sector.
Key Responsibilities
Sales Performance & Strategy
Lead and manage daily B2C sales operations at the Zaandam showroom
Develop and execute local sales strategies aligned with national objectives
Achieve and exceed monthly quarterly and annual sales targets
Monitor KPIs including lead conversion test drive ratios order intake and delivery performance
Prepare sales forecasts and performance reports
Team Leadership & Development
Recruit train and coach sales consultants
Create a high-performance target-driven sales culture
Conduct regular performance reviews and implement improvement plans
Motivate and mentor the team to maximise productivity and customer satisfaction
Customer Experience & Brand Standards
Ensure a premium seamless customer journey from first contact to vehicle delivery
Maintain strict compliance with brand retail standards and operational guidelines
Optimise CRM usage lead management processes and follow-up strategies
Resolve escalated customer issues professionally and efficiently
Operations & Collaboration
Collaborate closely with Marketing After-Sales and Operations teams
Support local campaigns product launches and promotional activities
Maintain inventory alignment and ensure smooth order-to-delivery coordination
Report performance and market insights to senior leadership
Market Development
Identify opportunities to grow local market share in the Netherlands
Monitor competitor activity and EV market trends
Strengthen partnerships within the local business community
Requirements & Qualifications
Minimum 5 years of experience in automotive B2C sales
At least 23 years in a sales leadership or showroom management role
Experience with EV or premium automotive brands is strongly preferred
Strong understanding of automotive retail KPIs and CRM systems
Excellent leadership coaching and communication skills
Commercially driven with strong analytical and forecasting abilities
Fluent in Dutch and English (written and spoken)
Valid driving licence
What We Offer
Leadership role within a fast-growing EV dealership network
Competitive base salary with performance-based bonus structure
Company car and additional benefits
Opportunity to play a key role in shaping EV retail growth in the Netherlands
Dynamic international and innovation-driven working environment
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