English Content Writer (casino)
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Job Location:
Birkirkara - Malta
Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: Hybrid in Malta or Remote from Europe/Asia
The Role
We are seeking a English Content Writer to create engaging high-quality content for B2C casino brands targeting English-speaking players. While casino content will be the primary focus there will also be opportunities to cover sports betting. If you have a passion for storytelling and a deep understanding of the iGaming industry from previous experience in a similar role wed love to hear from you!
Key Responsibilities
Content Ownership: Own all written content across a portfolio of brands focusing mainly on online casino but with some crossover into sports betting.
Brand Voice Development: Define and evolve the tone of voice for each brand tailoring messaging to English-speaking markets such as Canada New Zealand etc.
Cross-Team Collaboration: Work closely with CRM Brand SEO and Social Media teams to ensure unified messaging and campaign alignment.
Market-Specific Research: Deep-dive into local trends lingo and tone preferences across different markets to ensure content feels native and resonates with players.
Main Point of Contact: Act as the go-to person for all content-related requests across your brands.
Performance Mindset: Support content strategies that aim to increase retention engagement and conversion.
What You Bring
Experience: At least 1 year of content writing experience within the iGaming industry ideally with an operator.
Language Skills: Native-level English proficiency with the ability to switch between formal playful and regional tones based on market.
Mindset: Proactive curious and unafraid to dig deep into what makes each market unique.
Research-Oriented: A natural researcher who enjoys exploring market trends language patterns and user behaviors.
Industry Knowledge: Strong understanding of gambling culture and player behaviors ideally from both a professional and user perspective.
Organized & Efficient: Capable of juggling multiple projects deadlines and brand tones simultaneously.
Tech-Savvy: Comfortable using AI tools like ChatGPT to scale and personalize content production intelligently.
Team Player: A collaborative mindset and a genuine interest in supporting team goals and creative processes.
Whats in it for you
The chance to make a tangible impact in a rapidly growing global company.
A culture that rewards ambition innovation and collaboration.
Comprehensive benefits package for Malta-based employees including:
Private health insurance wellness allowance and communication allowance.
Healthy lunch on Wednesdays Social Fridays and Summer & Christmas events.
Employee discounts in restaurants and businesses.
Extended second-parent leave policy.
Private parking space.
Key Skills
- Content Management Systems
- Enterprise Software
- HR Sourcing
- Information Architecture
- Technical Writing
- User Research
- Adobe Captivate
- Copywriting
- Figma
- Content Strategy
- Taxonomy
- Writing Skills
About Company
A rising powerhouse in online gambling and betting weve made our mark in just four yearsand were just getting started. Our success is driven by a team of experts in casino operations marketing and beyond leading innovative projects across casino crypto and game development. More than ... View more
