Digital Marketing Manager

Key Responsibilities

Strategy Planning & Budget Ownership

• Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe with additional strategic oversight for the Middle East.
• Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME including planning allocation phasing and in-year optimization.
• Translate broader marketing and commercial plans into clear digital media and marketplace priorities.
• Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact.

Stakeholder & Partner Management

• Act as the primary point of contact for Amazon advertising stakeholders managing ongoing relationships joint business discussions and campaign planning.
• Maintain close alignment with Amazon retail performance to inform strategic decisions media investment and merchandising priorities.
• Collaborate with internal stakeholders across brand product and regional teams to align objectives and execution.
• Share campaign results performance insights and strategic recommendations with higher management supporting decision-making and responding to business needs.

Campaigns Content & Activation

• Plan and oversee digital marketing campaigns across key retail platforms ensuring consistency in messaging timing and brand expression.
• Coordinate digital content and marketplace activations that support brand storytelling launches and key commercial moments.
• Ensure paid and organic initiatives work together to support visibility engagement and sales objectives.

E-commerce & Digital Merchandising

• Oversee e-commerce marketplace presence including product content brand presentation merchandising priorities and seasonal activations.
• Ensure product listings are accurate compelling and aligned with brand guidelines and SEO best practices.
• Ensure products are presented in the most effective way across e-commerce platforms optimizing category placement product visibility and conversion paths.
• Apply a strong understanding of Amazons ecosystem to guide content merchandising and campaign execution across marketplaces.

Performance Insights & Reporting

• Monitor digital and e-commerce performance across channels balancing brand media and retail KPIs.
• Analyze trends in traffic engagement and sales to inform optimization and future planning.
• Use customer feedback retail signals and marketplace insights to continuously refine strategies and execution.

Continuous Improvement

• Stay informed on digital marketing e-commerce and online retail trends with a strong focus on Amazon developments.
• Identify opportunities to enhance customer experience content quality and marketplace execution.
• Continuously evolve approaches based on insights market dynamics and business priorities
• #LI-KL1

Qualifications

Education

• Bachelors degree in Marketing Business Communications or a related field.

Experience

• 5 years of experience in digital marketing and e-commerce ideally within a consumer fashion or retail-driven environment.
• Proven experience managing significant annual budgets and planning full-year digital strategies.
• Strong hands-on experience with Amazon including advertising merchandising and retail performance dynamics.
• Previous experience working on Amazon Ads (ideally within Amazon or a certified Amazon Ads partner environment) is a strong asset.

Skills

• Strong understanding of digital marketing content and e-commerce merchandising.
• Familiarity with Amazon marketplace fundamentals including advertising levers content standards and retail performance drivers.
• Ability to translate performance data into clear actionable insights to support decision-making.
• Strong stakeholder management and communication skills.

Tools

• Strong working knowledge of Excel.
• Basic familiarity with Adobe Creative tools (e.g. Photoshop Illustrator).

Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.