Digital Expert – Web & Analytics
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Founded in Switzerland in 1968 Zühlke is owned by its partners and located across Europe and Asia. We are a global transformation partner with engineering and innovation in our DNA. Were trusted to help clients envision and build their businesses for the future to run smarter today while adapting for tomorrows markets customers and communities. Our multidisciplinary teams specialise in tech strategy and business innovation digital solutions and applications and device and systems engineering. We excel in complex regulated spaces including health and finance connecting strategy tech implementation and operational services to help clients become more effective resilient businesses.
If you share our values and want to do the best work for the right reasons we can offer you the chance to do it on a global scale and play a real role in shaping our exciting journey.
What you will do
Digital Experience & Website Management
Own and manageZühlkesDrupal-based headless website architecture coordinating with developers and agencies on technical enhancements andcustomisations.
Ensure high performance consistency and scalability ofthewebsite and landing pages across devices browsers languages and regions.
Champion responsive design accessibility and usability standards to ensure inclusive seamless digital experiences.
Work closely with content teams to review publish andoptimisecontent in line with brand UX and technical SEO best practices.
Stay ahead of Drupal updates and web best practices proactively bringing improvements and innovations to the team for steering and defining the roadmap.
Data Analytics & SEO
Build manage and evolve analytics and attribution frameworks to accurately measure performance and impact.
Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side)
Use tools such as Google Analytics Plausible and related platforms to generate insights and informoptimisationdecisions.
Contribute to shaping and delivering the data & analytics roadmap defining hypotheses related to channel growth performance drivers and customerbehaviour.
Own and implement the SEO technology framework in close collaboration with internal and external SEO partners to improve organic visibility.
Align digital strategies with key business KPIs such as brand recognition demand generation qualified lead generation and pipeline contribution.
UX CRO &Optimisation
Lead data-driven UX and conversion rateoptimisationinitiatives using analytics user research and experimentation (e.g.A/B testing).
Design and implement user-centeredimprovements that make digital journeys intuitive engaging and conversion-focused (e.g.website navigation).
Monitor website performance engagement metrics and conversion funnels to identify opportunities for improving user experience.
Ensure robust quality assurance and testing across browsers devices locales and environments to deliver reliable global experiences.
Collaboration & Stakeholder Management
Collaborate closely with marketing design content technology and external agencies to ensure strategic alignment and effective execution.
Act as a bridge between teams translating requirements into clear actionable solutions.
Maintain a structured lead source framework within MSD CRM to ensureaccurateattribution campaign tracking and pipeline alignment.
Document processes decisions and learnings to support knowledge sharing and continuous improvement across teams
Experience & Skills
35 years experience in website or digital experience management with hands-on Drupal CMS experience.
Solid understanding of web analytics attribution and performance measurement with a passion for data-driven decision-making. You are comfortable turning data into insights and actionable recommendations.
Strong UX mindset supported by a portfolio demonstrating how you improved user experiences and delivered measurable results. You consistently ask how digital experiences can better serve users and business goals.
Working knowledge of HTML/CSS for content and layout adjustments.
Excellent organisational skills able to manage multiple priorities and stakeholders effectively.
Strong communication and stakeholder management skills with the ability to influence and align senior stakeholders. You enjoy working in multidisciplinary teams and influencing outcomes through clear communication.
Fluency in English.
If you feel you dont meet all the requirements we are still happy to get to know you learn more about your ambitions and ideas and look forward to receiving your application!
We welcome people from all backgrounds regardless of their gender personality national origin race religion colour sexual orientation gender identity age marital status disability or veteran status.
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
We are a global transformation partner with an engineering and innovation DNA, blending strategy, tech and operations for resilient, effective businesses.
