Regional Marketing Exective SER
Job Summary
POSITION OVERVIEW
Mews is looking for an ambitious and results-driven Regional Marketing Executive for REGION. Executes regional marketing programs for one territory as key support of the GTM team in-market. Runs smaller events/webinars and localized activations supports key city focus and contributes to pipeline/MQL outcomes through disciplined execution and reporting.
You must have strong business acumen and operational aptitude exceptional people and communication skills and the ability to work collaboratively with Mewsers of all levels. You should have a hypothesis-driven approach to problem solving strong quantitative skills and comfort addressing broad-reaching and ambiguous questions.
This role is very visible in the organisation and will have significant room for growth. Mews offers flexible work locations with the ability to work remotely or make use of Mews offices in London Sweden or Amsterdam. Some travel will be required for this role.
RESPONSIBILITIES
Work closely with regional teams and business leaders supporting the needs of their territory and executing regional marketing strategies
Become an expert in the challenges of strategic accounts and specific regions identifying key relationships to support campaigns and events
Conduct market research to understand regional and account opportunities
Work in collaboration with the Marketing Team to create and execute a lead generation plan that delivers inbound qualified leads and pipeline growth to hit MQL targets
Maintain a consistent brand strategy messaging and tone throughout all materials and communications
Collaborate with cross-functional teams when creating new and updating existing materials presentations and/or preparing for events and tradeshows including translation and transcreation
Communicate with and educate the GTM Team about new and planned marketing activities for your region
Support joint partner marketing activities
Ensure performance and ROI are tracked with data-led tools that effectively measure outcomes
Support our flagship events
Partner with Sales (AEs/BDRs/Sales Managers) to align targeting invitations and follow-up motions
Maintain campaign hygiene in HubSpot/Salesforce; ensure accurate tracking and attribution inputs
Support partner/co-marketing touchpoints in-region (coordination and logistics)
Contribute to quarterly planning updates by sharing learnings and performance signals
Track costs against agreed budgets and flag risks early
REQUIRED SKILLS
Hospitality tech or B2B experience
13 years in B2B marketing (field/events/demand) to include event planning experience and marketing experience in a technology or hospitality company
Driven by metrics that can demonstrate success and ROI based on budget and company/team KPIs
Excellent written and oral communications skills
Strong project management and ability to manage multiple initiatives
Experience with Hubspot and Salesforce is a plus
A proven problem solver
Expert at time management prioritization and organizational skills
Openness to work in a high-performing international team with positivity and accountability
Key Skills
About Company
Cloud-native, Mews PMS is an innovative hospitality management system that enables automation to boost revenue and empowers remarkable guest experiences.